Web Designer

4P Consulting Inc. is seeking a contract Web Designer to operate onsite in Birmingham, AL. You will create digital graphics for websites and digital marketing channels in support of 48 Alabama Power Appliance Center locations, collaborating with the Ecommerce Specialist and Advertising team to align visuals with brand goals and drive revenue. The role focuses on translating high level business requirements and promotional campaigns into branded, user friendly designs across multiple channels.

Responsibilities

• Create digital graphics for websites and digital marketing channels in support of 48 Alabama Power Appliance Center locations.
• Translate business requirements and promotional campaigns into branded, intuitive, revenue-generating designs appropriate to each channel.
• Collaborate with the Ecommerce Specialist and Advertising team to develop site content and graphics, including images, icons, banners, and other assets.
• Design and test monthly emails.
• Produce website graphics with a cadence of 2-3 updates per week.
• Develop website landing pages such as Gift Guides and Branded Pages.
• Create visuals for blog posts and social media.
• Contribute to website UX updates and intranet content updates.
• Continuously improve site-wide content and graphics based on testing, analysis, and promotional needs.
• Adhere to corporate brand guidelines and collaborate with the Advertising team on campaigns and social media strategy.
• Support retail stores through special projects and design initiatives.
• Apply design best practices to maximize media impact and effectiveness.
• Create, develop, design, code, and implement digital content; test designs across browsers and devices.
• Edit and proofread content for accuracy.
• Manage the code repository in GitHub.

Requirements

• Experience in web graphic design, web UI design, and responsive design; knowledge of web programming; experience with Shopify using Liquid code is preferred.
• Proficiency in the Adobe Creative Suite.
• Strong HTML, CSS, and basic JavaScript skills.
• Understanding of how API connections work.
• Understanding of JSON file structure.

Technologies

• Shopify
• Liquid
• Adobe Creative Suite
• HTML
• CSS
• JavaScript
• GitHub
• JSON
• APIs

Concept to Execution

• Monthly emails designed and tested
• Website graphics with a cadence of 2-3 updates per week
• Website landing pages such as Gift Guides and Branded Pages
• Blog graphics
• Social media graphics
• Website UX updates
• Intranet updates

Additional Duties

• Familiarity with and adherence to corporate brand guidelines
• Collaboration with the Advertising team on campaign requirements and social media strategy
• Support for retail stores through special projects
• Apply design best practices to maximize media impact
• Create, develop, design, code, and implement digital content
• Test designs across multiple browsers and devices
• Edit and proofread content for accuracy
• Manage the code repository in GitHub