UI/UX Director, Advisory Services

Optum Advisory offers a comprehensive benefits package, incentive and recognition programs, equity stock purchases, and 401k contributions, alongside a culture that values collaboration, high performance, and thoughtful design. In this role, you will guide the Digital and Design practice as Creative Director and consulting leader, expanding the Creative and Experience Design capability, shaping client engagements, and driving growth for the advisory group.

Location: Eden Prairie, MN, with remote work options.

Responsibilities

• Grow and scale the Creative and Experience Design capability, establishing it as a core, differentiated offering within Digital & Design.
• Serve as a Creative Director across engagements, elevating the quality, consistency, and storytelling of all design deliverables.
• Build and mentor a high-performing team of designers, researchers, and creative specialists, strengthening in-house expertise and reducing reliance on external agencies.
• Define design standards, reusable assets, and scalable ways of working to improve efficiency and quality.
• Act as a senior advisor to clients, shaping experience strategy across digital, product, and service ecosystems.
• Lead discovery and definition efforts, translating complex business needs into clear, actionable experience strategies, journey frameworks, and roadmaps.
• Provide targeted senior-level intervention during high-risk, high-visibility, or ambiguous phases of delivery, including selectively stepping in to support research, design, or synthesis work when needed.
• Own and grow a portion of the Digital & Design pipeline, helping to originate, shape, and close new work.
• Play a visible role in sales pursuits, proposals, and executive-level client conversations.
• Build and expand client relationships to drive repeat business and long-term partnerships.
• Partner with leadership to define go-to-market offerings and position Digital & Design as a strategic differentiator.
• Coach and mentor team members, fostering a high-performing, collaborative, and inclusive culture.
• Promote the use of AI-enabled tools and modern workflows to improve speed, quality, and scalability of delivery.

Requirements

• 10+ years of experience in digital consulting, UX/design leadership, experience strategy, or product strategy.
• 5+ years of experience leading and developing design or creative teams.
• 5+ years of experience executing UX, design, and/or research work.
• 5+ years of experience applying human-centered design, service design, or product thinking to complex problems.
• 5+ years of experience in a client-facing role, including executive stakeholder engagement.
• 3+ years of experience contributing to or leading business development, proposals, or client growth efforts.

Benefits

• a comprehensive benefits package
• incentive and recognition programs
• equity stock purchase
• 401k contribution

Preferred Qualifications

• Experience in healthcare payer or other highly regulated industries
• Experience building or scaling a creative services capability within a consulting organization
• Experience developing reusable assets, playbooks, or frameworks that improve team scalability and consistency
• Experience leading or contributing to marketing engagements and/or MarTech-enabled solutions, bringing a solid understanding of how experience design connects to acquisition, engagement, and growth strategies
• Background in Creative Direction, UX/UI leadership, or design operations
• Familiarity with AI-enabled design, research, or delivery tools and their practical application
• Proven solid presence in executive-level presentations, workshops, and client engagements

Application Deadline

This posting will remain active for a minimum of two business days or until a sufficient candidate pool has been collected.