UI/UX Designer

The UI/UX Product Designer will lead end-to-end visual and interactive design for Balanced Body's digital products, engaging in user research, wireframes, high-fidelity prototypes, and front-end implementation in WordPress and Shopify. This on-site role in Sacramento, CA reports to the Marketing Manager and offers a salary range of USD 80,000–95,000 per year.

Responsibilities

• Design Execution — Produce polished, high-fidelity mockups and interactive prototypes in Figma, establishing clear user flows, strong visual hierarchy, and refined aesthetics.
• Ecommerce Experience Design — Create and optimize product detail and category pages, navigation, merchandising, and conversion-focused landing pages while meeting WCAG 2.1/2.2 AA accessibility and responsive design standards.
• Analytics & Iteration — Explore analytics, heatmaps, and session recordings to identify friction points, form testable hypotheses, and drive iterative UX improvements.
• UX Writing & Microcopy — Own on-screen language including CTAs, error messages, modals, onboarding, and tooltips to guide the user journey.
• Design Implementation — Oversee the presentation layer across web properties, adapting responsive layouts in WordPress and Shopify to align with approved Figma prototypes and design systems.
• Continuous UX Research — Conduct ongoing user research, usability testing, and heuristic evaluations to keep platforms aligned with UX best practices.
• Cross-Functional Balancing — Serve as a creative consultant across marketing, development, and SEO, making agile adjustments without compromising design integrity.
• Visual Asset Creation — Produce polished marketing assets such as banners, icons, UI components, and promotional graphics.

Requirements

• 5+ years in a dedicated UI/UX or Product Design role, capable of owning timelines and major deliverables independently.
• Bachelor’s degree in a design field (Interaction Design, Visual Communication, Graphic Design, or HCI).
• End-to-end product thinking covering UX workflows, interaction design, responsive structures, and refined execution with a strong eye for typography, color, and hierarchy.
• Deep understanding of component-based design systems, mobile-first design, and adapting high-fidelity work across breakpoints.
• Expert in Figma (auto-layout, variants, design tokens); proficient in Adobe Creative Suite (Photoshop, Illustrator).
• Experience managing the presentation layer in WordPress (Gutenberg/Elementor) and Shopify (theme configuration and app integrations).
• Foundational HTML5, CSS3/SCSS, and responsive layout knowledge to collaborate fluently with developers.

Technologies

• Figma
• WordPress
• Shopify
• Adobe Photoshop
• Adobe Illustrator
• Gutenberg
• Elementor
• HTML5
• CSS3/SCSS

Benefits

• Medical, Dental & Vision
• 401(k) plan with match
• Life, AD&D and Long Term Disability Insurance
• Paid time off and holidays

Nice to Haves

• Experience designing localized, multi-language interfaces for global audiences
• Awareness of how visual and layout choices affect SEO, page speed, and Core Web Vitals
• Experience using AI tools ( Claude Code, Cursor, Figma Make ) to accelerate design workflows and component drafting

About the Company

Balanced Body is the world’s leading designer and manufacturer of Pilates equipment and a provider of Pilates and mind-body instructor training. Operating in more than 100 countries, the company is known for exceptional customer service and a commitment to environmentally responsible practices. This role offers the opportunity to contribute to products and experiences that aim to improve lives on a global scale.