Sr Product Designer - Fleet/Counter

At Hertz, you will help shape enterprise and operations-facing digital experiences that support rental, fleet management, and mobility operations. This onsite role in Estero, FL places you at the center of a collaborative product environment through a “3-in-a-box” partnership across Product Management, Engineering, and Design, with close alignment to Operations and Business stakeholders.

What you’ll focus on

As a Senior Product Designer (Fleet/Counter), you will lead design for complex digital products and platforms used by associates and operational teams. You will turn real-world workflows into intuitive experiences, using research and data to guide strategy and improve outcomes across operational processes.

Responsibilities

• Lead design for enterprise and operations-facing digital products and platforms.
• Partner with Product Management, Engineering, and Operations stakeholders to address complex business and operational challenges.
• Conduct field and user research to understand associate workflows, operational constraints, pain points, and improvement opportunities.
• Translate complex operational processes into efficient, user-friendly digital experiences.
• Use qualitative and quantitative insights to inform product strategy and design decisions.
• Collaborate with developers and QA to ensure solutions are functional, scalable, and align with design specifications.
• Maintain consistency and quality across products and operational workflows.
• Create UX deliverables such as journey maps, process flows, wireframes, prototypes, user interfaces, and executive-level presentations.
• Help evolve design systems and operational design patterns.
• Mentor junior designers and strengthen design quality through feedback and collaboration.

What you bring

• 5+ years of experience in UX/Product Design.
• A strong portfolio featuring enterprise-facing digital products, ideally supporting operations, fleet management, logistics, transportation, mobility, or similar operationally complex environments.
• Proven experience conducting field research and contextual inquiry with frontline users and operational teams.
• Strong human-centered design skills applied within real-world operational constraints.
• Experience designing workflow-heavy systems, dashboards, tools, and enterprise applications.
• Proficiency with design tools including Figma and Photoshop.
• Knowledge of AI tools such as ChatGPT, UX Pilot, and Figma Make.
• Experience with Amplitude or similar analytics tools.
• Experience leading design initiatives and mentoring junior designers.
• Ability to synthesize research, operational needs, and business objectives into practical design solutions.
• Excellent communication, facilitation, and cross-functional collaboration skills.
• Experience working in close partnership with Product, Engineering, and Business/Operations stakeholders in a “3-in-a-box” or similar model.

Tools and technologies

Figma, Photoshop, ChatGPT, UX Pilot, Figma Make, Amplitude

Benefits

• Up to 40% off any standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs including Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts including Theme Park Tickets and Gym Discounts

US EEO Statement: At Hertz, we champion and celebrate a culture of diversity and inclusion. EOE, including disability/veteran.