Sr. Digital Designer & UX Lead

Carolina Biological is building a modern, digital-first creative capability, and this role helps shape the visual design and user experience behind key customer touchpoints. You will translate business goals, customer needs, brand strategy, and performance insights into UX/UI-driven creative solutions that work across web, campaigns, and product experiences.

What you’ll do

• Lead creative design and visual development for websites, landing pages, product experiences, email, digital campaigns, web banners, and other digital customer touchpoints, including wireframes, user flows, prototypes, and high-fidelity designs with Digital Experience and cross-functional teams.
• Create UX/UI-aligned concepts and visual solutions that reflect customer needs, business objectives, brand strategy, and growth priorities, applying responsive design, accessibility, usability, and customer journey principles.
• Turn customer insights, business objectives, and performance data into improvements by using testing, behavioral insights, and metrics to refine layout, messaging hierarchy, and user experience.
• Drive complex design initiatives from early concept through development, launch, and optimization, including planning and ideation for major campaigns, product launches, and digital initiatives.
• Support motion graphics, digital storytelling, interactive content, and emerging visual formats, and help deliver high-priority print and physical collateral such as flyers, brochures, postcards, trade show materials, and product guides as needed.
• Build and maintain digital design standards, reusable templates, components, and best practices that improve consistency, efficiency, and scalability, contributing to design systems and visual frameworks with Digital Experience.
• Own and evolve the Brand Guidelines and Brand Book, ensuring cohesive brand standards across digital and print while helping the Carolina brand continue to develop.
• Provide quality assurance on key creative deliverables to confirm alignment with brand standards, customer needs, accessibility requirements, and project goals.
• Use AI and emerging design tools responsibly to improve ideation, workflow efficiency, production, and creative scalability.
• Provide creative direction, feedback, mentorship, and day-to-day guidance to Digital Designers, supporting growth in digital design, UX/UI, responsive design, and project ownership.
• Collaborate with Digital Experience, Ecommerce, Content, Marketing, Product, and other stakeholders to improve navigation, product discovery, content presentation, engagement, and conversion, ensuring visual design and messaging work together.
• Bring forward creative ideas and recommendations that improve the customer experience and support broader business objectives.

What you bring

• Bachelor’s degree in graphic design, visual communication, interaction design, UX/UI, or a related field (preferred).
• 5+ years of experience in digital design, visual design, UX/UI, product design, web design, or a related discipline.
• Responsive design and experience designing for websites, landing pages, digital campaigns, email, and other customer-facing digital experiences.
• Experience creating wireframes, user flows, prototypes, and high-fidelity designs.
• Experience partnering with developers, UX professionals, Ecommerce teams, or Digital Experience teams to take designs from concept through implementation.
• Experience providing creative direction, mentoring designers, or leading complex creative initiatives.
• A portfolio demonstrating strong visual design, digital experience, UX/UI thinking, and brand development is required.
• Background or degree in a scientific field is a significant plus.

Professional growth

• Stay current through self-directed learning on design trends, UX/UI best practices, accessibility standards, and emerging tools and technologies.
• Pursue relevant training, certifications, or educational opportunities to strengthen creative, technical, and leadership skills.
• Seek feedback proactively and apply it to refine craft, process, and output.
• Share new knowledge, tools, and techniques with the team and mentees to help elevate collective design capabilities.

Location: Burlington, NC (onsite)

Technologies: AI, emerging design tools