Sr. Digital Designer

Senior Digital Designer at Carter's leads digital brand storytelling and campaign leadership across site, email, app, and paid media, while supporting paid media creative and collaboration with cross-functional teams. Reports to the Brand Art Director and drives end-to-end digital design for high-priority brand stories.

Responsibilities

• Lead concept and design for major brand marketing stories across site, email, app, push, SMS, paid media, and emerging digital channels
• Translate campaign direction into cohesive, high-impact digital experiences that balance brand expression with performance goals
• Design and produce motion-driven content, including animated and video assets across digital channels
• Support the end-to-end design process from concept through production, ensuring assets are accurate, scalable, and optimized for all formats
• Collaborate with cross-functional partners (marketing, channel teams, UX, etc.) to ensure work is customer-centered, intuitive, and aligned to strategy
• Ensure consistency and excellence across all digital touchpoints, maintaining and evolving Carter's digital visual standards
• Contribute to and evolve digital design systems, templates and guidelines to support scalable storytelling
• Partner with Brand Art Director on photography and video capture to support digital-first content needs
• Stay current on design trends, motion techniques, tools, and emerging technologies to continuously elevate creative output
• Develop concepts and design into paid media assets for seasonal campaigns and brand-led initiatives, with a focus on video and motion
• Work closely with marketing and paid media partners to align on KPIs and stay up-to-date with platform-specific design guidelines and trends to adapt designs and maximize campaign performance
• Develop and execute creative A/B tests to continually optimize design performance
• Edit seasonal videos to develop innovative creative unique to social platforms

Requirements

• Strong digital design portfolio demonstrating brand storytelling across multiple channels, including motion/video work
• Organized, self-motivated, and detail-oriented with the ability to independently manage projects from concept through production
• Demonstrated technical fluency in digital design—comfortable working within design systems, preparing files for development, and understanding platform constraints and capabilities
• Proven ability to manage multiple priorities, work within constraints, meet deadlines, and continuously improve process and output quality
• Clear communicator with strong presentation skills and the ability to take and apply creative direction effectively
• Collaborative, hands-on, and solution-oriented approach to problem solving
• Proficiency in motion design and video editing tools (e.g., After Effects, Premiere, Figma motion or similar)
• Advanced proficiency in Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign)

Technologies

• After Effects
• Premiere
• Figma
• Figma Motion
• Photoshop
• Illustrator
• InDesign
• HTML
• CSS

Preferred Skills and Experience

• 4-year bachelor degree in Graphic Design preferred
• 5+ years experience in Graphic Design
• Experience designing for eCommerce and performance marketing channels
• Familiarity with prototyping tools, basic interaction design, or front-end considerations (HTML/CSS) a plus