Social Media Art Director

Lands' End is seeking a Social Media Art Director to steer the visual creative direction across social platforms from a hybrid role based in Dodgeville, Wisconsin. The position combines three weeks on site per month with one fully remote week and carries a salary range of USD 80,000 - 100,000 per year.

Responsibilities

• Lead and refine the visual direction for all social content across platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels.
• Translate brand strategy, campaigns, and trends into scroll-stopping, social-first creative concepts.
• Conceptualize, design, and supervise the production of static graphics, animated elements, and short-form video content.
• Collaborate with Social, Marketing, Copy, and Production teams to develop cohesive storytelling and campaigns.
• Ensure social assets reflect Lands' End brand guidelines while pushing creative boundaries.
• Stay ahead of social, design, and cultural trends, contributing fresh ideas and perspectives.
• Provide art direction and feedback to designers, freelancers, creators, and content partners.
• Manage multiple projects on tight timelines while maintaining quality and consistency.

Requirements

• 5+ years of experience in art direction, graphic design, or visual creative, preferably with a strong focus on social media.
• A standout portfolio demonstrating social-first concepts and execution.
• Strong understanding of platform-specific best practices and performance-driven creative approaches.
• Expertise in typography, layout, color, and visual storytelling.
• Experience working with photography, video, motion, and mixed media.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere) or equivalent tools.
• Collaborative mindset with the ability to receive feedback, iterate quickly, and lead creatively.
• Experience with lifestyle, fashion, or consumer brands.
• Familiarity with creator/influencer content and user-generated content (UGC).
• Motion graphics or video editing expertise.

Technologies

• Adobe Creative Suite, Photoshop, Illustrator, After Effects, Premiere

Benefits

• Paid time off
• Health benefits
• Dental benefits
• Vision benefits
• Disability benefits
• Annual merit increase
• Bonus
• Incentive compensation