Design TikTok social experiences end-to-end, from user insight to interactive prototypes and launch validation.

Lead TikTok social product design across core social scenarios: friend interactions and sharing, Story, and DMs
Explore new approaches to spark authentic connection and interaction between users
Translate user needs into product direction using product thinking and data
Build business understanding to surface real user needs and propose design ideas and product directions
Drive concepts through launch and validation
Prototype with AI coding tools to find optimization opportunities
Rapidly turn ideas into interactive demos to shorten the path from concept to validation
Maintain a high aesthetic bar across social product experiences
Apply social instinct using learnings from social products across markets and stay current on social interaction patterns and cultural trends
Address complex business contexts with the simplest design approach that solves the core problem
Partner closely with product managers and engineers to coordinate cross-functionally and ship high-quality product experiences

Open to candidates at any experience level
Deep hands-on practice with AI coding tools
Ability to independently turn product and design ideas into high-fidelity, interactive demos for validation and feasibility
Strong product and data sense with sharp design judgment and attention to experience detail
Ability to curate and elevate from large volumes of AI-generated output, turning the ordinary into the extraordinary
Curiosity and drive to explore the unknown
Capability to identify and define problems across complex business and user contexts
Ability to propose well-judged solutions and drive them through to launch
Strong communication and cross-team collaboration, with an optimistic approach in fast-changing environments
Strong self-drive with a learning loop, valuing reflection and retrospection to build reusable methods and insight
Experience shipping social, creator, or content products at scale
Side projects involving social, AI-driven, or generative experiences
Hands-on coding background
Passion for TikTok and creator communities

Base salary range: USD 76,000 - 151,200 per year
Compensation may vary based on qualifications, skills, competencies, experience, and location
Base pay is part of the Total Package; the role may be eligible for additional discretionary bonuses/incentives and restricted stock units

Day one access to medical, dental, and vision insurance
401(k) savings plan with company match
Paid parental leave
Short-term and long-term disability coverage
Life insurance
Wellbeing benefits
10 paid holidays per year
10 paid sick days per year
17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

TikTok accommodation: Reasonable accommodations are available in recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other protected reasons. Request support at: https://tinyurl.com/RA-request
Los Angeles County (Unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered in accordance with applicable laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Criminal history may relate to job duties and could result in withdrawal of a conditional offer.

Product Designer (Local Service)

Job Description