Lead Digital Designer

Location: New York, NY (onsite) • Salary: USD 132,000 - 165,000 per year

The Work

As a Lead Digital Designer, you will shape the future of Ripple’s web ecosystem. The role goes beyond page design to building scalable systems, defining modern digital experiences, and guiding how the brand appears across the web. You will collaborate closely with engineering, product, and marketing teams, translating design decisions into clear, production ready outcomes and helping steer cross functional initiatives with clarity and purpose.

Responsibilities

• Experience working with design systems and component based design
• Strong design foundation across layout, typography, color, hierarchy, motion, interaction, and 3D elements
• Ability to develop polished, modern, high quality digital experiences
• Deep understanding of responsive design, UX principles, and web protocols
• Experience collaborating across design, engineering, and product teams
• Clear communicator who explains decisions and can influence direction
• Comfortable operating in ambiguity and helping define the path forward
• Ability to balance big picture direction with detailed execution
• Lead the design of high impact web experiences across the homepage, product pages, and key user journeys
• Contribute to the evolution of a scalable design system, including tokens, components, and reusable modules for CMS
• Partner with engineering to ensure design systems translate into production ready implementations
• Help define and refine site architecture, navigation systems, and overall UX frameworks
• Collaborate with brand teams to develop a modern and cohesive digital aesthetic
• Balance brand storytelling with usability, accessibility, and performance across web experiences
• Work cross functionally with product, marketing, and UX teams to align on goals and user needs
• Guide and collaborate with external agencies and partners on design exploration and execution
• Support UX testing, A/B testing, and ongoing optimization to improve the site experience
• Help establish workflows and processes that improve speed, quality, and consistency

Requirements

• Proven experience in web or digital product design
• Strong portfolio showing high quality web design and systems thinking
• Proven experience with design systems, component libraries, and scalable frameworks
• Strong visual design foundation including typography, layout, color, and hierarchy
• Deep understanding of responsive design, UX principles, and modern web standards
• Experience collaborating with engineering teams and understanding front end constraints
• Ability to clearly communicate design decisions and influence cross functional stakeholders
• Comfortable in fast paced environments with evolving priorities and ambiguity
• Experience designing for complex multi page websites or platforms
• Experience in fintech, B2B, or complex product ecosystems
• Familiarity with tools and workflows such as Storybook, design tokens, or system driven development
• Experience contributing to or leading large scale website redesigns
• Understanding of CRO, A/B testing, and data informed design decision making
• Experience working with motion design, interaction design, or advanced web storytelling
• Interest in AI tools and their application in design workflows
• Experience collaborating with or managing external agencies and partners
• Exposure to both brand driven and product driven design environments

Technologies

• Storybook
• design tokens

Benefits

• A fast paced startup environment guided by experienced industry leaders
• A learning environment with access to the latest technologies and a professional development budget
• A culture that respects and values every employee regardless of race, ethnicity, gender, origin, or culture
• In office collaboration for key moments with flexibility to come in 10+ days per month
• Bi weekly all company meetings with leadership updates
• Team offsites, bonding activities, happy hours, and more
• Competitive salary, bonuses, and equity
• Comprehensive benefits covering physical and mental health, retirement, family forming, and family support
• Employee giving match
• Mobile phone stipend
• R and R days to rest and recharge
• Generous wellness reimbursement and ongoing programming both onsite and virtual
• Generous vacation policy, with manager guided time off
• Industry leading parental leave policies and family planning benefits
• Catered lunches, fully stocked kitchens with premium snacks and beverages, and frequent social events