Lead Digital Designer

True Anomaly is hiring a Lead Digital Designer to shape how the brand shows up across digital experiences.

Responsibilities

• Lead hands-on creative development for True Anomaly’s company website, editorial publication, and other priority digital experiences.
• Translate brand, audience, product, content, and business objectives into digital concepts, information architecture, user journeys, page systems, and interaction models.
• Design responsive experiences from early concepts and wireframes through high-fidelity design, prototyping, development, quality assurance, and launch.
• Build high-fidelity interactive prototypes that communicate responsive behavior, motion, transitions, and complex user flows to guide implementation.
• Define a distinctive online point of view aligned with Brand & Creative leadership across typography, imagery, layout, interaction, and motion.
• Partner with developers from the beginning of projects to explore what’s possible in the browser and incorporate technical constraints and emerging capabilities.
• Balance expressive storytelling with clarity, accessibility, performance, ease of use, and the needs of different audiences.
• Maintain creative quality through development, testing, and launch.
• Review qualitative and quantitative signals after launch and evolve digital experiences based on audience behavior, content performance, and changing business needs.
• Create the design system for a new editorial publication supporting long-form journalism, technical storytelling, interviews, essays, multimedia, and evolving content formats.
• Collaborate with Editorial Content Strategy, Communications, Creative Strategy, and subject-matter experts to determine how stories are structured and experienced.
• Partner with Editorial, Content Strategy, and developers on the publication’s content model, taxonomy, CMS requirements, and relationships between stories, formats, authors, and topics.
• Design the full publishing system including discovery, navigation, archives, series, author pages, related content, search, and emerging editorial formats.
• Develop flexible article templates and editorial components so stories do not feel identical.
• Use typography, pacing, imagery, data, interaction, and motion to clarify complex ideas and keep them compelling.
• Ensure the system supports editorial flexibility, efficient publishing, accessibility, and long-term growth while preserving the character of individual stories.
• Establish scalable workflows and standards for publishing and ongoing content evolution.
• Build and evolve reusable digital design systems including typography, color, layout, components, interaction patterns, and motion principles with the Head of Graphic Design, Brand & Identity and other partners.
• Scale, refine, and evolve design across digital systems and experiences with internal teams and external collaborators.
• Ensure consistency across the company website, editorial experiences, campaigns, launches, events, and social platforms.
• Create templates and kits of parts to move quickly while maintaining a high creative standard.
• Decide when an experience should extend the existing system versus when a bespoke approach is needed.
• Document systems and provide clear design direction to internal teams, developers, agencies, and production partners; escalate major brand or strategic decisions as appropriate.
• Explore emerging tools and formats including creative coding, generative design, data visualization, real-time 3D, and AI-assisted workflows when they improve the experience.
• Develop digital creative for integrated marketing campaigns and product launches, including landing pages, interactive stories, digital toolkits, social assets, and supporting content.
• Partner with Product Marketing, Communications, Social, Events, and other teams to create cohesive experiences across channels.
• Shape the digital layer of important events, demonstrations, installations, and live brand moments.
• Adapt concepts intelligently across formats rather than treating each deliverable as an isolated asset.
• Maintain high craft across both flagship experiences and faster-turn work.
• Define how motion and interaction support navigation, hierarchy, comprehension, and storytelling.
• Create prototypes that communicate intended behavior, transitions, and responsive states.
• Collaborate with motion designers on more complex animation, films, and motion systems.
• Work closely with developers to ensure motion is purposeful, performant, accessible, and faithful to design intent.
• Differentiate between moments that benefit from movement and moments where restraint strengthens the experience.
• Champion user research and audience understanding as inputs to creative direction, content structure, and interaction design.
• Frame ambiguous problems and opportunities through strategic briefs connecting audience needs, product and business objectives, content, technology, and brand.
• Present design vision, strategy, concepts, prototypes, and work in progress to creative leadership, business stakeholders, and cross-functional partners.
• Work with Creative Strategy to connect the company narrative, priorities, and product context to effective digital experiences.
• Align creative ambition with technical feasibility and end-to-end experience needs by partnering early with developers, content teams, product partners, and specialists.
• Prepare design specifications, prototypes, assets, and annotations to support high-quality implementation.
• Review builds across screen sizes, devices, browsers, and interaction states; identify quality issues and direct refinements prior to launch.
• Partner with content, analytics, accessibility, SEO, and performance specialists to improve experiences without owning those disciplines.
• Build and maintain a trusted network of digital studios, independent designers, developers, and specialist partners.
• Evaluate outside partners based on creative fit, technical capability, executional quality, and responsible investment.

Requirements

• 10+ years of experience across digital, web, brand, editorial, product, or experience design, with a track record of leading complex, high-impact digital platforms and cross-functional initiatives.
• A portfolio showing exceptional web design, strong brand thinking, sophisticated visual craft, and final launched work; portfolio link required.
• Experience designing content-rich editorial, brand, product, or storytelling-focused websites and digital experiences.
• Strong command of typography, layout, hierarchy, image-making, responsive design, interaction design, and digital design systems.
• Experience taking digital work from concept through high-fidelity design, prototyping, development, quality assurance, launch, and ongoing iteration.
• Strong understanding of user journeys, information architecture, end-to-end experience design, accessibility, and responsive behavior.
• Experience using user research, audience insights, analytics, or other evidence to guide design decisions and improve experiences.
• Experience designing for CMS-driven publishing platforms, including collaboration on content models, taxonomies, and authoring workflows.
• Fluency in Figma and other current digital design and prototyping tools.
• Ability to prototype sophisticated interaction and motion using appropriate tools; familiarity with creative coding or browser-based experimentation is valuable.
• Ability to concept and direct motion and interaction for the web; hands-on motion design capability is valuable but not required.
• Experience collaborating closely with developers and enough technical fluency to understand feasibility, performance, implementation, and browser tradeoffs.
• Understanding of how accessibility testing, SEO requirements, performance constraints, and content strategy should inform design decisions.
• Experience presenting design vision, strategy, and work to creative leadership, business stakeholders, and cross-functional partners.
• Experience directing agencies, independent designers, developers, illustrators, motion designers, and other creative partners.
• Ability to operate within defined budgets and schedules while protecting quality and intent.
• Strong presentation, communication, strategic thinking, and cross-functional collaboration skills.
• Comfort working in a fast-moving environment where systems and workflows are still being built.
• Experience with data visualization, 3D, generative tools, creative coding, or other emerging digital formats is valuable but not required.
• Experience with technology, aerospace, defense, automotive, industrial design, or another technically complex category is helpful but not required.
• Genuine interest in aerospace, defense, or national security is a meaningful signal; domain expertise is not required, and intellectual seriousness about the mission is.

Technologies

• Figma

Benefits

• 100% company-paid medical, dental, and vision coverage for you and your dependents, with HSA/HRA options
• Flexible Time Off (FTO) for exempt employees; accrued PTO up to 25 days for non-exempt employees, plus 12 paid holidays
• Parental Leave
• Sick Leave
• Daily catered lunch and unlimited snacks for in-office employees
• 401(k) retirement plan
• Fitness reimbursement
• Dog Fridays
• Equity participation as part of total compensation package

Location: Denver, CO (onsite)

Salary: USD 135,000 - 200,000 per year

Experience: 10+ years