Digital Designer / Content Creator

Central Garden & Pet is hiring an early-career Digital Designer / Content Creator for a 100% onsite role in Norton, MA. This position is built for designers who want to translate creative ideas into customer-facing content across web, email, social, and short-form video, supporting multiple brands including Ferry-Morse, McKenzie Seeds, Jiffy Seed Starting products, and SUPERThrive. You’ll work directly with the Creative Manager and marketing partners to turn creative concepts into assets that are on-brand and ready for every channel.

What you’ll do

• Collaborate with the Creative Manager and marketing partners to develop and execute creative concepts for digital marketing, social media, e-commerce, retail, and other brand initiatives.
• Design digital assets for FerryMorse.com and McKenzieSeeds.com, including homepage graphics, promotional banners, landing-page content, product-support graphics, and seasonal or campaign creative.
• Build and design consumer email campaigns using email marketing tools, creating graphics and layouts within established templates and brand guidelines, and optimizing assets for desktop and mobile.
• Concept and create visual content for social media, digital advertising, presentations, promotional materials, and other marketing needs while maintaining brand consistency.
• Concept and edit short-form video and social content for platforms such as Instagram, TikTok, and Facebook, including reels, product demonstrations, simple motion graphics, and text overlays.
• Assist with photography and video production, including photographing products and preparing props, backgrounds, and other materials for shoots.
• Adapt and resize creative across websites, email, digital advertising, and social channels.
• Stay current on design and content trends and bring relevant ideas to the creative team.
• Collaborate across teams (creative, marketing, e-commerce, and internal partners) to manage projects, incorporate feedback, and meet creative briefs, schedules, and deadlines.
• Maintain organized creative files and brand assets while managing multiple assignments with strong attention to detail.

What you bring

• Bachelor’s degree in Graphic Design, Visual Communications, Media, Marketing, or a related field (or equivalent professional experience).
• 1–3 years of professional design, digital marketing, creative, or content-production experience.
• A portfolio showcasing strong visual design skills with examples of digital, social, web, or marketing creative.
• Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.
• Experience designing digital assets for websites, email, social media, or other digital marketing channels.
• Familiarity with Klaviyo or another email marketing platform (direct Klaviyo experience is preferred).
• Basic understanding of designing for responsive digital environments (desktop and mobile).
• Experience creating content for social platforms such as Instagram, TikTok, or Facebook.
• Basic photography and video-production skills.
• Strong foundation in typography, layout, composition, color, and visual hierarchy.
• Ability to follow brand guidelines while contributing creativity and fresh thinking.
• Strong organizational skills, attention to detail, and the ability to manage multiple assignments and meet deadlines in a fast-paced environment.
• Comfort receiving feedback and continuing professional development; strong written and verbal communication skills.
• Bonus: comfort occasionally appearing in social content.
• Interest in gardening, plants, outdoor living, or consumer lifestyle brands is a plus.
• Local travel may be required occasionally.

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• Free Life and Short-Term Disability Insurance
• Health and Dependent Care Flexible Spending Accounts
• 401k with 3% company match and an annual profit-sharing bonus
• Paid time off and Holidays
• Employee Assistance Program
• Access to thousands of free online courses
• Access to on-demand pay

Salary and logistics

This exempt position is 100% onsite at the Norton, MA office. The salary range is $60,000 to $75,000 per year based on experience. Candidates must provide a link to their portfolio to be considered.

Tools you’ll use

Adobe Creative Suite (Photoshop, Illustrator, InDesign), email marketing tools (including Klaviyo), Adobe Premiere Pro and/or After Effects, plus social platforms including Instagram, TikTok, and Facebook.