Central Garden & Pet is hiring an early-career Digital Designer / Content Creator for a 100% onsite role in Norton, MA. This position is built for designers who want to translate creative ideas into customer-facing content across web, email, social, and short-form video, supporting multiple brands including Ferry-Morse, McKenzie Seeds, Jiffy Seed Starting products, and SUPERThrive. You’ll work directly with the Creative Manager and marketing partners to turn creative concepts into assets that are on-brand and ready for every channel.
What you’ll do
- Collaborate with the Creative Manager and marketing partners to develop and execute creative concepts for digital marketing, social media, e-commerce, retail, and other brand initiatives.
- Design digital assets for FerryMorse.com and McKenzieSeeds.com, including homepage graphics, promotional banners, landing-page content, product-support graphics, and seasonal or campaign creative.
- Build and design consumer email campaigns using email marketing tools, creating graphics and layouts within established templates and brand guidelines, and optimizing assets for desktop and mobile.
- Concept and create visual content for social media, digital advertising, presentations, promotional materials, and other marketing needs while maintaining brand consistency.
- Concept and edit short-form video and social content for platforms such as Instagram, TikTok, and Facebook, including reels, product demonstrations, simple motion graphics, and text overlays.
- Assist with photography and video production, including photographing products and preparing props, backgrounds, and other materials for shoots.
- Adapt and resize creative across websites, email, digital advertising, and social channels.
- Stay current on design and content trends and bring relevant ideas to the creative team.
- Collaborate across teams (creative, marketing, e-commerce, and internal partners) to manage projects, incorporate feedback, and meet creative briefs, schedules, and deadlines.
- Maintain organized creative files and brand assets while managing multiple assignments with strong attention to detail.
What you bring
- Bachelor’s degree in Graphic Design, Visual Communications, Media, Marketing, or a related field (or equivalent professional experience).
- 1–3 years of professional design, digital marketing, creative, or content-production experience.
- A portfolio showcasing strong visual design skills with examples of digital, social, web, or marketing creative.
- Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.
- Experience designing digital assets for websites, email, social media, or other digital marketing channels.
- Familiarity with Klaviyo or another email marketing platform (direct Klaviyo experience is preferred).
- Basic understanding of designing for responsive digital environments (desktop and mobile).
- Experience creating content for social platforms such as Instagram, TikTok, or Facebook.
- Basic photography and video-production skills.
- Strong foundation in typography, layout, composition, color, and visual hierarchy.
- Ability to follow brand guidelines while contributing creativity and fresh thinking.
- Strong organizational skills, attention to detail, and the ability to manage multiple assignments and meet deadlines in a fast-paced environment.
- Comfort receiving feedback and continuing professional development; strong written and verbal communication skills.
- Bonus: comfort occasionally appearing in social content.
- Interest in gardening, plants, outdoor living, or consumer lifestyle brands is a plus.
- Local travel may be required occasionally.
Benefits
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Short-Term Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with 3% company match and an annual profit-sharing bonus
- Paid time off and Holidays
- Employee Assistance Program
- Access to thousands of free online courses
- Access to on-demand pay
Salary and logistics
This exempt position is 100% onsite at the Norton, MA office. The salary range is $60,000 to $75,000 per year based on experience. Candidates must provide a link to their portfolio to be considered.
Tools you’ll use
Adobe Creative Suite (Photoshop, Illustrator, InDesign), email marketing tools (including Klaviyo), Adobe Premiere Pro and/or After Effects, plus social platforms including Instagram, TikTok, and Facebook.
