Creative Director, Digital Product

Herbalife is seeking a senior creative leader to help digital products deliver clear, relevant, high-craft brand experiences. In this onsite role in Torrance, CA, you will embed within the Digital Product organization, partnering closely with Product, Marketing, and creative stakeholders to translate approved brand messaging and campaign priorities into consumer- and distributor-facing experiences.

Responsibilities

• Set and raise the visual quality, creative expression, and emotional resonance of Herbalife’s digital products and experiences.
• Provide creative direction across consumer-facing and distributor-facing product experiences, ensuring visual choices support usability, clarity, engagement, and business outcomes.
• Advise on taste, style, visual hierarchy, imagery, motion, and overall polish for product design.
• Partner with Product Design, Product Management, Engineering, Content, and Marketing to convert product strategies and feature requirements into cohesive, high-quality customer experiences.
• Spot opportunities to add creative storytelling, richer visual content, and differentiated experiences across key digital journeys.
• Work as a trusted product-side partner to Marketing, Brand, and Creative teams by applying approved messaging and creative platforms to effective digital-product applications.
• Ensure marketing messages, launches, campaigns, and promotional moments are integrated into relevant digital experiences without harming customer experience or product usability.
• Develop creative approaches for communicating product features, releases, benefits, and updates through digital channels.
• Create visual concepts and narratives that make complex product capabilities easy to understand, engaging, and compelling.
• Maintain alignment with enterprise brand standards while advocating for interactive patterns and approaches that fit product needs.
• Build creative treatments, presentations, and product storytelling assets for product initiatives, feature launches, prototypes, and executive communications.
• Create or direct development of photography, illustrations, graphic design, icons, motion concepts, AI-generated imagery, and other visual assets used in product mockups and production.
• Coordinate with internal and external photographers, designers, agencies, and content creators to deliver content that meets product requirements and quality standards.
• Define concepts for physical product photography and visual styling that support digital-product experiences, partnering with Brand and Marketing to implement and scale approved approaches.
• Use modern creative and AI-enabled tools responsibly to accelerate ideation, visualization, prototyping, and asset development while protecting quality, originality, and brand integrity.
• Collaborate with Brand, Marketing, Product Design, UX Research, Content Strategy, Engineering, and Product Management to align creative decisions with customer needs and product roadmaps.
• Participate in product discovery, concept development, design critiques, and roadmap planning to bring creative perspective early.
• Establish practical creative principles, guidelines, and reusable approaches for visual content used across digital products.
• Raise the visual craft bar through coaching, constructive critique, creative reviews, and hands-on collaboration.
• Help evolve the product design system and visual language when needed with the relevant design-system and brand stakeholders.
• Lead, coach, and develop two Product Managers, including clear ownership areas, objectives, and growth plans.
• Create a high-performing, remote-first team culture grounded in trust, accountability, customer insight, product craft, and data-informed decisions.
• Set standards and reusable practices that strengthen AI product-management capability across the broader Digital organization.
• Support hiring, onboarding, performance management, and succession planning as the AI product portfolio and team evolve.

Requirements

• 10+ years of progressive creative leadership experience in digital products, digital experiences, e-commerce, consumer technology, or a related field.
• A strong portfolio showing exceptional visual craft across digital products, including art direction, product storytelling, photography or imagery direction, graphic design, and digital experience design.
• Proven ability to translate brand direction and marketing messages into effective product experiences.
• Strong understanding of digital product design, interaction design, responsive design, accessibility, and the practical constraints of designing for production.
• Experience collaborating with product managers, UX/UI designers, engineers, marketers, photographers, agencies, and executive stakeholders.
• Excellent communication, storytelling, presentation, and influence skills.
• High personal standards for detail, quality, consistency, and execution.
• Experience across global consumer, e-commerce, membership, wellness, lifestyle, retail, or direct-selling digital experiences.
• Experience directing photography, video, illustration, 3D, motion, or other visual content for digital channels.
• Familiarity with design systems and scalable component-based product design.
• Fluency with modern design and prototyping tools including Figma and Adobe Creative Cloud.
• Experience using AI-enabled creative tools for ideation, image generation, content exploration, prototyping, or production workflows.
• Experience working across global markets, languages, and culturally diverse audiences.
• Bachelor’s degree in Design, Visual Communication, Advertising, Fine Arts, Human-Computer Interaction, or a related field (equivalent practical experience may be considered).

Benefits

• Group Health Programs including Medical, Dental, Vision, Health Savings Account (HSA), Flexible Spending Accounts (FSA), Basic Life/AD&D, Short-Term and Long-Term Disability, and an Employee Assistance Program (EAP).
• 401(k) plan
• Wellness Incentive Program
• Employee Stock Purchase Plan (ESPP)
• Supplemental Life/Critical Illness/Hospitalization/Accident Insurance
• Pet Insurance
• Company-observed U.S. Holidays
• Floating Holidays
• Vacation
• Sick Time
• Volunteer Program
• Paid Maternity and Paternity Leave
• Bereavement Leave
• Personal Leave
• Time off for voting

What Success Looks Like

• Digital products deliver a polished, distinctive, and cohesive visual experience reflecting Herbalife’s brand.
• Marketing messages and campaign priorities are integrated into product experiences in ways that feel helpful, relevant, and native to the customer journey.
• Product launches, new capabilities, and updates are communicated through clear, compelling visual storytelling.
• Teams gain faster access to high-quality creative concepts, imagery, and visual assets tailored to product needs.
• Visual design, photography, imagery, and content craft standards rise across Herbalife’s digital portfolio.
• Marketing and Product teams collaborate with clear ownership, fewer handoff gaps, and shared standards for product-facing creative work.