Executive Creative Director, Health & Wellness

Lead creative transformation for a major health and wellness account with a meaningful focus on women’s health.

Responsibilities

• Partner with agency and client leadership to shape the future of the business and raise creative ambition across the account.
• Set and uphold the overarching creative vision and standards, from long-term brand platforms to fast-moving channel and retail activations.
• Direct culturally relevant, strategically rigorous, beautifully crafted work that performs across the full customer journey.
• Develop connected ideas that travel across brand, social, content, creator and influencer, digital, retail, commerce, experiential, CRM, OOH, and video.
• Lead creative approaches that reflect women’s lives and health journeys, including nuance and credibility for sensitive topics.
• Provide senior client relationships, executive-level presentations, and creative counsel to build confidence, unlock ambition, and support account growth.
• Lead multidisciplinary creative teams spanning art, copy, design, experience, social, content, and production.
• Champion through-the-line thinking to keep the brand idea coherent and distinctive while purpose-built per channel.
• Guide teams from insight and ideation through production and launch, protecting integrity, quality, and effectiveness.
• Balance emotional storytelling with clarity, credibility, and practical information consumers need to navigate health decisions.
• Bring strong understanding of modern culture, social behaviors, creators, retail environments, and commerce experiences.
• Use innovation, technology, and AI thoughtfully to improve creative exploration, personalization, production, and relevance.
• Recognize creative opportunity in every assignment, including complex, regulated, educational, or retail-led briefs.
• Serve as senior creative partner to the client with a connected point of view across brand storytelling, social and creator-led work, retail environments, commerce, content, and activation.
• Build, mentor, and inspire multidisciplinary teams while staying close enough to the work to elevate ideas and execution at every stage.
• Report directly to the US Chief Creative Officer.
• Build trusted relationships with senior marketers and cross-functional client partners (brand, social, shopper, retail, commerce, and communications).
• Explain creative ambition and strategic rationale clearly when presenting ideas to senior stakeholders.
• Identify organic growth opportunities and help shape new briefs, capabilities, and ways of working.
• Partner with Strategy, Account Leadership, Production, Media, Experience, and Commerce to solve complex business and consumer challenges.
• Guide, mentor, and inspire creatives at all levels while contributing actively to creative work.
• Build the right team structure and match talent to integrated assignment needs.
• Set expectations, deliver direct and useful feedback, and create meaningful growth opportunities.
• Partner with Talent, HR, and Creative Resource Management on hiring, development, succession, allocation, and retention.
• Foster a culture of curiosity, craft, accountability, inclusion, and collaboration.
• Partner with cross-functional leads to establish seamless, efficient ways of working across integrated workstreams.
• Create conditions for fast movement while preserving strategic rigor, craft, and appropriate review.
• Oversee creative scoping and team allocation with Account Leadership, Production, and Resource Management.
• Anticipate delivery risks, remove barriers, and maintain quality across concurrent projects and channels.
• Contribute to the broader creative culture through mentoring, programming, talent development, and agency initiatives.

Requirements

• 15+ years of experience in creative leadership within an agency, brand, health, wellness, consumer, or related environment.
• Demonstrated experience leading health and wellness work; women’s health or an adjacent category is strongly preferred.
• Portfolio with standout integrated work across brand and channel ecosystems, with clear examples across several: social, content, retail, commerce, digital, experiential, OOH, video, CRM, creator, influencer.
• Proven ability to build a central creative idea and adapt it across the full customer journey (not isolated channel executions).
• Experience leading large, multidisciplinary teams and managing complex client relationships.
• Strong presentation and communication skills, including engaging senior stakeholders and defending creative recommendations clearly.
• Comfort working in regulated or high-scrutiny categories and collaborating with medical, legal, and regulatory partners.
• Track record of attracting, developing, and retaining high-performing creative talent.
• Bachelor’s degree in advertising, design, marketing, communications, or related field, or equivalent professional experience.

Technology

• AI

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave
• Discretionary incentive compensation

Location and Work Details

• Massachusetts (onsite)
• USA - Remote - Massachusetts
• Full time
• Permanent
• Candidates can reside in: Boston, New York, Connecticut or Rhode Isl

What You Will Lead

• The overarching creative vision and standards for the account, from long-term brand platforms to fast-moving channel and retail activations.
• Connected ideas across brand, social, content, creator and influencer, digital, retail, commerce, experiential, CRM, OOH, and video.
• Creative approaches that reflect the realities of women’s lives and health journeys for sensitive topics.
• Senior client relationships, executive-level presentations, and creative counsel supporting account growth.
• Multidisciplinary creative teams across art, copy, design, experience, social, content, and production.

Salary: USD 285,200 - 350,000 per year