Creative Director (Copy)

RP3 Agency seeks a Creative Director (Copy) to transform brand strategy, audience insight, and cultural context into original, integrated campaign platforms and high-impact copy. In this hybrid role based in Bethesda, Maryland, you will lead multidisciplinary teams while remaining actively hands-on in concepting, writing, and editorial direction.

Key Responsibilities

• Translate brand strategy, audience insight, and cultural context into clear creative territories and integrated campaign platforms.
• Define a distinctive creative point of view and ensure it scales across paid, owned, earned, social, experiential, and emerging channels.
• Guide teams to move beyond initial ideas toward concepts that are original, useful, and emotionally resonant.
• Shape the agency’s long-term creative vision, standards, and capabilities.
• Lead creative development from brief through production across multiple accounts, teams, and workstreams.
• Review, edit, and elevate concepts and copy across campaign platforms, naming, voice systems, headlines, scripts, social, digital experiences, and long-form storytelling.
• Maintain a consistent brand voice and conceptual throughline as ideas evolve across channels, formats, audiences, and moments.
• Partner with strategy, account leadership, media, production, technology, and project management to bring ambitious ideas to life.
• Mentor Associate Creative Directors, Senior Art Directors, Senior Copywriters, and emerging creative leaders.
• Build high-performing teams through clear expectations, regular feedback, coaching, and opportunities to grow.
• Support creative hiring by identifying, recruiting, onboarding, and retaining exceptional creative talent and trusted external partners.
• Model curiosity, accountability, resilience, and respect, particularly when timelines are tight and work is still in motion.
• Serve as a senior creative advisor with a strong understanding of the client’s business, brand, audience, and competitive landscape.
• Frame, present, and sell ideas using a compelling narrative, strategic rationale, and confidence in delivery.
• Navigate feedback and complex stakeholder dynamics while protecting the core idea, improving the work, and strengthening trust.
• Guide clients through creative risk, production choices, and new technologies with clarity and sound judgment.
• Lead and contribute to pitches, organic growth opportunities, agency marketing, awards submissions, and thought leadership.
• Identify cultural and consumer shifts, platform changes, production considerations, and technology developments that can create advantage for clients and RP3.
• Help evolve RP3’s creative offerings, processes, partnerships, and reputation to support sustainable growth.
• Represent the agency with credibility in client rooms, industry forums, awards programs, and professional networks.
• Set a practical vision for responsible AI use in research synthesis, divergent concepting, message exploration, voice prototyping, copy variations, and presentation development.
• Teach teams to prompt with strategic intent, interrogate generic output, verify facts and claims, and rewrite until language is specific, human, and on brand.
• Establish review standards for accuracy, originality, bias, disclosure, brand safety, client confidentiality, intellectual property, and usage rights.
• Determine when AI adds value versus when traditional craft or production is the stronger choice, including how to distinguish exploratory comps from approved final assets.

Required Qualifications

• Portfolio demonstrating breakthrough conceptual thinking, exceptional copy and storytelling craft, creative leadership, and impactful integrated campaigns.
• 10+ years of agency or integrated marketing experience, including meaningful creative leadership responsibility.
• Proven experience leading multidisciplinary teams, managing major client relationships, and delivering integrated work from brief through production.
• Deep expertise in copywriting, brand voice, campaign platforms, scripts, naming, narrative, and the verbal side of creative strategy, paired with strong visual judgment.
• Documented success creating work that earns attention, builds brands, and drives measurable business outcomes.
• Experience mentoring senior talent, developing creative leaders, and raising the quality of a department.
• Strong understanding of how creative strategy, craft, channels, production, and measurement connect.
• Curiosity about culture, technology, platforms, and evolving audience behavior, with the judgment to separate signal from novelty.
• Hands-on experience using AI-assisted writing and research tools to expand exploration and speed iteration, with disciplined editorial judgment and responsible-use practices.
• Exceptional communication, collaboration, presentation, prioritization, and leadership skills.

Technology

• AI-assisted writing
• AI

Compensation

• Salary Range: USD 150,000 - 175,000 per year (DOE)
• Final compensation will reflect individual experience, qualifications, and internal equity considerations.

Benefits

• Hybrid flexibility: RP3 is headquartered in Bethesda, Maryland, and DMV-based candidates are a bonus (not a barrier).
• Company-paid health, life, short-term disability, and long-term disability insurance.
• Employee-paid dental and vision plans.
• 401(k) with immediate employer match.
• Inclusive, world-class family leave policy.
• Generous PTO including Annual Leave, Sick Leave, Paid Holidays, Personal Time, and Karma Days.
• Summer Fridays: office shutdown at 2 PM every Friday from Memorial Day to Labor Day.
• Voluntary benefits including commuter benefits and pet insurance.
• A culture built on curiosity, kindness, accountability, and wildly original thinking.

Location and Employment Details

• Location: Bethesda, MD (hybrid)
• Must be located in the US.
• Must be located in the Central or Eastern Timezone.
• This job is not available in CA or NYC.

Equal Employment Opportunity

RP3 Agency is an equal opportunity employer committed to building a diverse and inclusive team that reflects the clients and communities they serve. The company does not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected characteristic.