Creative Director - Advertising Art Direction/Design

The Creative Director role at TheLab in New York oversees advertising design and art direction for a luxury-brand account across TV/CTV, paid and organic social, experiential, retail, and trade environments, while mentoring a small team.

Responsibilities

• Own and oversee the complete creative direction across all channels and touchpoints, supervising art direction, design, and copy to maintain a cohesive luxury aesthetic
• Conceptualize and guide campaigns across TV/CTV, paid social, organic social, experiential, retail spaces, and trade environments
• Provide clear, confident direction to copywriters as a collaborative creative partner
• Uphold a high standard of craft from concepting through final execution
• Lead and mentor a growing team of designers and copywriters (3-5 direct reports), fostering ambition, collaboration, and rigorous craft
• Think strategically at the account level, aligning with business objectives, audience dynamics, and cross-channel impact
• Partner with paid and organic social strategists, brand strategy, and the ECD team to ensure integrated, purposeful creative across channels
• Contribute a distinctive point of view to briefs and elevate thinking beyond execution when strategy requires
• Act as the primary creative voice in client presentations and ongoing reviews, building trust with the client team
• Explain creative decisions clearly and confidently, balancing openness to feedback with conviction
• Strengthen the client relationship through high-quality work and partnership
• Direct shoot production for campaigns and content, focusing on casting, set design, photography, and film direction
• Collaborate with production and project management to deliver ambitious creative on time and within budget

Requirements

• 10 to 12 years in design and art direction, including substantial agency experience on integrated brand campaigns
• A portfolio showcasing refined, elevated design that is considered and channel-fluent
• Extensive experience across TV/CTV, paid social, organic social, experiential, and retail environments
• Proven track record with luxury brands and a deep understanding of luxury visual language, restraint, and high craft standards
• Strong shoot production experience; comfortable on set and adept at extracting strong results from productions
• History of strategic thinking at the account level, not solely executional excellence
• Experience leading, inspiring, and developing a team of creatives
• Exceptional client-facing skills; confident, compelling, and collaborative
• Comfort working in cross-functional teams with a clear understanding of design's role within an integrated program

Benefits

• Health, vision, and dental insurance through Anthem BCBS
• 401k matching
• Unlimited paid time off
• Snacks

Nice to Have

• Experience with luxury appliances, home goods, or premium lifestyle categories
• Familiarity with trade marketing as an audience (designers, architects, specifiers)