Lead the visual direction for viral marketing campaigns, partnering with a Copywriter to shape concepts, systems, and on-brand executions.

Collaborate directly with a Copywriter to develop and pitch concepts across viral marketing verticals
Convert creative direction into visual identities, design systems, and finished executions
Maintain strict production standards across execution elements including lighting, casting, wardrobe, and sets
Pitch and present visual concepts clearly to Creative Directors and senior leadership
Produce visual explorations that help teams review, evaluate, and communicate ideas before production
Ensure all visual deliverables meet the brand’s production and editing standards
Partner with Production and Post Production teams to translate design systems into final outputs
Work with external collaborators (designers, illustrators, animators, agencies, vendors) when specialized creative support is needed
Direct the use of emerging creative technologies, including generative AI tools, to create rapid comps, establish direction, and streamline workflows

Professional experience as an Art Director in entertainment, digital media, advertising, or fast-moving creative environments
Portfolio showing strong conceptual thinking, visual judgment, and art direction across multiple mediums
Expert proficiency in Adobe Creative Suite: Photoshop, Illustrator, and Premiere
Strong proficiency in generative AI tools (including Gemini and Midjourney) plus advanced prompt engineering skills
Strong attention to detail, balancing speed with high quality and craftsmanship across production elements (set design, lighting, casting)
Deep understanding of the visual language and hierarchy of social media and YouTube
Experience collaborating with writers, Creative Directors, producers, and multidisciplinary teams
Strong presentation and pitching skills, including the ability to explain the rationale behind creative decisions

Competitive salary
Generous Medical (Blue Cross Blue Shield), Dental, Vision, and company-paid Life Insurance
Company contributions to employee Health Savings Accounts (HSA)
401k plan with Safe Harbor company-matching
Flexible vacation policy and paid company holidays
Company-provided technology package
Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

Conceptual and visual leadership within Viral Marketing
Work with a Copywriter partner as a core creative team to bring visual concepts to life across the content ecosystem
Report to a Creative Director and develop concepts across multiple art verticals while strengthening visual language
Visual direction spans owned properties, merchandise platforms, short-form content, and large-scale campaigns

Los Angeles, CA (onsite)
On-site in Greenville, NC is preferred, but remote/hybrid applicants will be considered

Art Director, Viral Marketing

Job Description