The Senior Product Designer II, CRM role focuses on shaping the CRM experience within the Home Platform. The position supports scalable workflow design and AI-powered features that help real estate agents manage contacts, nurture leads, and streamline communications across web and mobile.
Role & Impact
Partner with Product, Engineering, Data, AI, and Operations to improve contact management, lead nurturing, communications, workflow automation, and CRM reporting. Work spans the end-to-end experience and connects user actions, workflows, and data across the broader Home Platform ecosystem.
Responsibilities
- Lead alignment and decision-making using visual artifacts such as customer journeys, user flows, wireframes, and prototypes to define and refine CRM and AI experiences.
- Support usability testing and research by building prototypes, including multimodal and voice prototypes, and by facilitating research sessions.
- Review feedback and iterate on designs to ensure AI interactions remain high-trust and low-friction.
- Design AI-based conversational and multimodal experiences.
- Participate in discovery to understand agent behaviors, operational pain points, and workflow inefficiencies.
- Translate qualitative and quantitative insights into actionable product opportunities for AI.
- Create design documentation to communicate experience requirements for complex initiatives, including sample dialogs, conversational flow diagrams, and multimodal flows, with Engineering and Product partners.
- Build strong working relationships with Product, Engineering, and stakeholders to understand priorities and collaborate on solutions.
- Balance user needs, technical constraints (including LLM capabilities), and Product objectives to address problems effectively.
- Contribute to scalable design and product solutions by considering workflows, data, and user actions across the Home Platform ecosystem.
- Work within established design systems to support consistency, usability, and scalability across the Home Platform.
Requirements
- 7+ years of product design experience, ideally in CRM, SaaS, workflow, or enterprise software products.
- A strong portfolio showing systems thinking, end-to-end product design, and complex workflow problem-solving for web and mobile applications.
- Experience designing AI-driven products or features is highly desirable.
- Ability to gather and synthesize product requirements from multiple stakeholders and translate them into intuitive user experiences.
- Strong understanding of interaction design, information architecture, usability principles, and scalable UX patterns.
- Experience collaborating closely with Product and Engineering teams throughout the product development lifecycle.
- Comfort working in ambiguous environments, balancing user needs, business priorities, and technical feasibility.
- Familiarity with data-informed design decision-making, usability testing, and iterative product development.
- Proficiency with Figma and prototyping tools.
- Strong communication, presentation, and stakeholder management skills.
Technologies
Nice to Have
- Experience designing AI-assisted CRM workflows, productivity tools, or automation features.
- Familiarity with conversational UX, notification systems, or agent-assist tooling.
- Basic understanding of ML/NLP fundamentals and experience designing for Generative AI.
- Experience designing internal workflows, support platforms, or back-office automation tools.
- Experience within real estate, transactions, operations, or marketplace platforms.
- Understanding of CRM metrics, lead funnel management, and customer engagement workflows.
Compensation
The base pay range for this position is USD 147,400 - 163,800 per year. Base pay offered may vary based on job-related knowledge, skills, and experience. Bonuses and restricted stock units may be provided as part of the compensation package, in addition to benefits. Base pay is based on market location, and the minimum wage for the position will always be met.
Benefits
- Participation in incentive programs, which may include eligible cash, equity, or commissions
- Paid vacation, holidays, sick time, parental leave, and recharge leave
- Medical, tele-health, dental and vision benefits
- 401(k) plan
- Flexible spending accounts (FSAs)
- Commuter program
- Life and disability insurance
- Maven (a support system for new parents)
- Carrot (fertility benefits)
- UrbanSitter (caregiver referral network)
- Employee Assistance Program
- Pet insurance
Location & Work Style
Seattle, WA (onsite).
