Senior Product Designer II, CRM
Job Description
Help shape the CRM experience for the Home Platform by designing scalable workflows and AI-powered features across web and mobile.
Responsibilities
- Drive alignment and decision-making using visual artifacts such as customer journeys, user flows, wireframes, and prototypes to define impactful CRM and AI experiences.
- Support usability testing and research by creating prototypes, including multimodal and voice experiences, and facilitating research sessions.
- Review user and stakeholder feedback, iterate on designs, and ensure AI interactions are high-trust and low-friction.
- Design AI-based conversational and multimodal experiences.
- Participate in discovery to understand agent behaviors, operational pain points, and workflow inefficiencies.
- Convert qualitative and quantitative insights into actionable AI product opportunities.
- Create clear design documentation for complex efforts, such as Onboarding Automation and AI Self-Service Knowledge (examples include sample dialogs, conversational flow diagrams, and multimodal flows).
- Partner closely with Product, Engineering, and stakeholders to understand priorities and collaborate on solutions.
- Balance user needs, technical constraints (including LLM capabilities), and product objectives to solve problems effectively.
- Think beyond individual screens by connecting workflows, data, and user actions across the Home Platform ecosystem.
- Contribute to and work within established design systems to support consistency, usability, and scalability across the platform.
Requirements
- 7+ years of product design experience, ideally across CRM, SaaS, workflow, or enterprise software products.
- Portfolio showcasing systems thinking, end-to-end product design, and complex workflow problem-solving across web and mobile applications.
- Experience designing AI-driven products or features is highly desirable.
- Ability to gather and synthesize product requirements from multiple stakeholders and translate them into intuitive user experiences.
- Strong understanding of interaction design, information architecture, usability principles, and scalable UX patterns.
- Proven collaboration with Product and Engineering teams through the product development lifecycle.
- Comfort working in ambiguous environments while balancing user needs, business priorities, and technical feasibility.
- Familiarity with data-informed design decision-making, usability testing, and iterative product development.
- Proficiency with Figma and prototyping tools.
- Strong communication, presentation, and stakeholder management skills.
Technologies
- Figma
- LLM
- Multimodal
- Voice
Nice to have
- Experience designing AI-assisted CRM workflows, productivity tools, or automation features.
- Familiarity with conversational UX, notification systems, or agent-assist tooling.
- Basic understanding of ML/NLP fundamentals and experience designing for Generative AI.
- Experience designing internal workflows, support platforms, or back-office automation tools.
- Experience in real estate, transactions, operations, or marketplace platforms.
- Understanding of CRM metrics, lead funnel management, and customer engagement workflows.
Location
- Boca Raton, FL (onsite)
Compensation
- Base pay range: USD 147,400 - 163,800 per year.
- Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits.
- Base pay is based on market location.
- Minimum wage for the position will always be met.
Benefits
- Participation in incentive programs (may include eligible cash, equity, or commissions).
- Paid vacation, holidays, sick time, parental leave, and recharge leave.
- Medical, tele-health, dental, and vision benefits.
- 401(k) plan.
- Flexible spending accounts (FSAs).
- Commuter program.
- Life and disability insurance.
- Maven (support system for new parents).
- Carrot (fertility benefits).
- UrbanSitter (caregiver referral network).
- Employee Assistance Program.
- Pet insurance.