Web Designer & Digital Strategist

Union College is seeking a Web Designer & Digital Strategist to own and advance the college’s web-based digital presence. This hybrid role connects visual web design, digital content strategy, and light front-end implementation within a Drupal environment, partnering closely with a small web team and campus communications leadership.

Key Responsibilities

• Conceptualize and design responsive web layouts, landing pages, digital campaign assets, and user interfaces that support the college’s brand and admissions goals.
• Collaborate across departments to plan, structure, and refine digital content, improving site navigation, page architecture, and messaging for students, faculty, and alumni.
• Manage and update site layouts in the Drupal CMS, making light CSS/HTML modifications and front-end tweaks to improve user experience and maintain visual consistency.
• Partner with the CMO and AVP for Content Strategy to maintain and evolve digital visual standards, ensuring brand consistency across public-facing digital channels.
• Act as a strategic digital resource for internal stakeholders, translating departmental objectives into effective web solutions.
• Contribute as part of a small team by supporting web initiatives and broader campus communications when needed.

Required Qualifications

• 4-6+ years of digital and web design experience, with flexibility for a high-energy, entrepreneurial approach and a broad skill set.
• A portfolio showing clean web layout design, strong typography, intuitive UX/UI principles, and responsive design execution.
• Experience or strong interest in user journey mapping, content hierarchy, copy editing, and digital media strategy.
• Hands-on experience working in a Content Management System; Drupal experience is highly desirable.
• Basic to intermediate front-end coding skills, including HTML, CSS, and basic JavaScript, to implement design tweaks and troubleshoot page layouts.
• Ability to collaborate effectively with clients and guide projects through the full process.
• Self-directed mindset with a focus on ownership, problem-solving, and shaping work in an “all hands on deck” higher education environment.

Technologies

• Drupal
• CSS
• HTML
• JavaScript
• Google Analytics

Preferred Qualifications

• Experience in higher education or with non-profit/institutional brands.
• Familiarity with web accessibility guidelines (WCAG) in an academic setting.
• Basic experience with digital analytics (Google Analytics) or SEO best practices to support content strategy decisions.
• Bachelor’s degree or other degree.

Compensation

The annual salary range for this position is $75,000 - $85,000. For finalists selected for this role, the wage or salary will be determined based on factors including departmental budgets, qualifications, experience, education, licenses, specialty, and training (except for roles with a set rate of pay).

Location and Work Arrangement

• Hybrid available
• Schenectady, NY

Employment Status

• Exempt, Regular Full-time
• This position is not eligible for relocation assistance or visa sponsorship.

Benefits

• Generous Vacation, Sick, and Personal Time
• Winter Recess Break in addition to paid holidays (in accordance with policy)
• Healthcare: Medical (PPO & HDHP), Dental, and Vision Insurance (Flexible Spending and Dependent Care Accounts)
• Free On-Campus Fitness Facility Access and discounts for on-campus wellness programs
• Pre and Post Tax participation in a 403(b) Retirement Plan
• Salary Continuation Program in the event of Disability
• Tuition Exchange

Background Checks and E-Verify

• Finalists for hire will undergo a background check that includes education, employment, and criminal convictions in accordance with the background check policy.
• Union College participates in E-Verify and will provide the federal government with your Form I-9 information to confirm authorized work in the United States.