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Web Designer & Digital Strategist

Union College Schenectady, NY

Schenectady, NY

Today

$75k - $85k/yr Full time Marketing Analytics Branding

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Job Description

Union College is seeking a Web Designer & Digital Strategist to own and advance the college’s web-based digital presence. This hybrid role connects visual web design, digital content strategy, and light front-end implementation within a Drupal environment, partnering closely with a small web team and campus communications leadership.

Key Responsibilities

Conceptualize and design responsive web layouts, landing pages, digital campaign assets, and user interfaces that support the college’s brand and admissions goals.
Collaborate across departments to plan, structure, and refine digital content, improving site navigation, page architecture, and messaging for students, faculty, and alumni.
Manage and update site layouts in the Drupal CMS, making light CSS/HTML modifications and front-end tweaks to improve user experience and maintain visual consistency.
Partner with the CMO and AVP for Content Strategy to maintain and evolve digital visual standards, ensuring brand consistency across public-facing digital channels.
Act as a strategic digital resource for internal stakeholders, translating departmental objectives into effective web solutions.
Contribute as part of a small team by supporting web initiatives and broader campus communications when needed.

Required Qualifications

4-6+ years of digital and web design experience, with flexibility for a high-energy, entrepreneurial approach and a broad skill set.
A portfolio showing clean web layout design, strong typography, intuitive UX/UI principles, and responsive design execution.
Experience or strong interest in user journey mapping, content hierarchy, copy editing, and digital media strategy.
Hands-on experience working in a Content Management System; Drupal experience is highly desirable.
Basic to intermediate front-end coding skills, including HTML, CSS, and basic JavaScript, to implement design tweaks and troubleshoot page layouts.
Ability to collaborate effectively with clients and guide projects through the full process.
Self-directed mindset with a focus on ownership, problem-solving, and shaping work in an “all hands on deck” higher education environment.

Technologies

Drupal
CSS
HTML
JavaScript
Google Analytics

Preferred Qualifications

Experience in higher education or with non-profit/institutional brands.
Familiarity with web accessibility guidelines (WCAG) in an academic setting.
Basic experience with digital analytics (Google Analytics) or SEO best practices to support content strategy decisions.
Bachelor’s degree or other degree.

Compensation

The annual salary range for this position is $75,000 - $85,000. For finalists selected for this role, the wage or salary will be determined based on factors including departmental budgets, qualifications, experience, education, licenses, specialty, and training (except for roles with a set rate of pay).

Location and Work Arrangement

Hybrid available
Schenectady, NY

Employment Status

Exempt, Regular Full-time
This position is not eligible for relocation assistance or visa sponsorship.

Benefits

Generous Vacation, Sick, and Personal Time
Winter Recess Break in addition to paid holidays (in accordance with policy)
Healthcare: Medical (PPO & HDHP), Dental, and Vision Insurance (Flexible Spending and Dependent Care Accounts)
Free On-Campus Fitness Facility Access and discounts for on-campus wellness programs
Pre and Post Tax participation in a 403(b) Retirement Plan
Salary Continuation Program in the event of Disability
Tuition Exchange

Background Checks and E-Verify

Finalists for hire will undergo a background check that includes education, employment, and criminal convictions in accordance with the background check policy.
Union College participates in E-Verify and will provide the federal government with your Form I-9 information to confirm authorized work in the United States.

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