Senior Vice President, Creative Director of Content

Highwire seeks a Senior Vice President, Creative Director of Content to lead content marketing strategy, editorial storytelling quality, and cross-department integration.

Responsibilities

• Oversee development and execution of innovative content marketing and editorial strategies that drive growth, engagement, and thought leadership for clients and their executives
• Lead new business and organic growth, owning a new business pipeline in partnership with practice leads and in response to standalone content marketing growth opportunities
• Track industry trends and best practices, including the impact of AI on content generation, dissemination, and consumption
• Evaluate and expand existing programs through strategic direction, strategy, and content development
• Act as senior counsel for key clients, helping them navigate new challenges and apply content marketing or editorial solutions
• Guard content quality by ensuring deliverables meet high standards in both writing and strategy
• Lead and manage Editorial and Content Marketing teams (including Writers and Editors), plus Designers, Producers, and Motion Graphics
• Run regular one-on-ones and conduct performance evaluations for direct reports, using individual OKRs and quarterly targets
• Set departmental OKRs with the team and agency leadership
• Mentor and coach team members for career path development
• Foster a positive, collaborative culture that supports job satisfaction across teams
• Coordinate with Delivery and Operations (project management) to support effective work distribution, optimized staffing, and timely delivery
• Establish and monitor freelance and contractor budgets; deploy additional capacity when needed and justify against the above
• Consult on cross-channel client storytelling strategies
• Maintain a strong understanding of key clients’ businesses, verticals, voice, preferences, and operational nuance
• Oversee high-profile client relationships with a focus on satisfaction and retention
• Spot client growth opportunities and prepare proactive proposals to continually enhance delivered programs
• Identify accounts at risk of churn and create tailored retention strategies
• Partner with Account Managers on key client relationship development, satisfaction, and retention beyond editorial and content marketing
• With Delivery and Operations, design, document, and implement processes that improve internal efficiency, ensure quality, and elevate the client experience
• Identify opportunities to improve efficiency or reduce costs through process enhancements, technology, or staffing optimization
• Develop and deliver team training in person and via on-demand materials to standardize approach and support scalable delivery
• Ensure each account is properly resourced for client satisfaction; prepare business cases using standardized metrics: Revenue, capacity, and utilization
• Support business development by contributing to new business pitches, reviewing proposals, and approving new scopes of work (with Delivery and Operations)
• Contribute to Highwire marketing materials as a thought leader
• Collaborate with business development to expand the client base via networking, speaking engagements, and acting as an agency ambassador
• Spearhead integration between Content Marketing, Editorial, and the wider agency
• Work closely with Insights and Analytics teams, using analyst input to advance sophisticated, cross-channel content marketing strategies and approaches
• Enable collaboration and knowledge sharing across teams to deepen understanding and application of integrated capabilities
• Partner with CRMs, account, and practice leads to ensure clients are consistently presented with content solutions that anticipate need and deliver measurable value

Requirements

• 15+ years of experience in content marketing, editorial, or related work, including at least 5 years in a senior leadership role
• Proven track record developing and executing successful, highly creative campaigns
• Strategic thinker able to translate vision into actionable plans
• Strong understanding of the digital marketing landscape, including paid, earned, and social media; PR background or experience is beneficial
• Experience managing and mentoring teams of designers, writers, editors, and content marketing strategists
• Strong understanding of the technology industry, players, and trends, especially in B2B or healthcare spaces
• Experience in change management and organizational development
• Expert knowledge of SEO and inbound marketing concepts

Benefits

• Competitive benefits package with medical, dental, and vision coverage
• 401(k) matching
• Generous paid time off
• Additional perks to support well-being and growth
• Flexible hybrid work model tailored to your schedule and lifestyle
• Commuter benefits
• Paid parental leave benefits
• FSA options
• Early log-off on Fridays through Empower Hours
• Annual Growth Mindset stipend for books, events, or learning experiences
• Monthly technology reimbursement
• Wellness benefit program for mental and physical health
• 501c3 donation matching program
• Mentorship and ongoing professional development opportunities
• Monthly recognition and team celebrations
• Employee referral and new business referral bonuses
• Quarterly Highwire events and team gatherings
• Dog-friendly office environment

Personal Attributes

• Visionary and personable leader who can inspire and motivate teams and clients
• Adaptable and resilient in a fast-paced, changing environment with ambiguity at times
• Collaborative mindset with strong interpersonal skills
• Results-oriented focus on driving growth and innovation
• Strong problem-solving and decision-making abilities
• Comfortable and confident performing phone or video calls on behalf of the company on short notice

Location & Work Environment

• Hybrid: Candidates located within commuting distance of New York, NY or San Francisco, CA offices follow a hybrid schedule with three in-office days per week
• Remote: Fully remote roles available in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.
• Only candidates who reside in one of the listed locations at the time of hire can be considered

Compensation: USD 195,000 - 249,000 per year

Minimum Experience: 5 years