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Senior Vice President, Creative Director of Content

Highwire New York, NY

New York, NY

Today

$195k - $249k/yr Full time Marketing Ai Content Marketing Business Development

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Job Description

Highwire seeks a Senior Vice President, Creative Director of Content to lead content marketing strategy, editorial storytelling quality, and cross-department integration.

Responsibilities

Oversee development and execution of innovative content marketing and editorial strategies that drive growth, engagement, and thought leadership for clients and their executives
Lead new business and organic growth, owning a new business pipeline in partnership with practice leads and in response to standalone content marketing growth opportunities
Track industry trends and best practices, including the impact of AI on content generation, dissemination, and consumption
Evaluate and expand existing programs through strategic direction, strategy, and content development
Act as senior counsel for key clients, helping them navigate new challenges and apply content marketing or editorial solutions
Guard content quality by ensuring deliverables meet high standards in both writing and strategy
Lead and manage Editorial and Content Marketing teams (including Writers and Editors), plus Designers, Producers, and Motion Graphics
Run regular one-on-ones and conduct performance evaluations for direct reports, using individual OKRs and quarterly targets
Set departmental OKRs with the team and agency leadership
Mentor and coach team members for career path development
Foster a positive, collaborative culture that supports job satisfaction across teams
Coordinate with Delivery and Operations (project management) to support effective work distribution, optimized staffing, and timely delivery
Establish and monitor freelance and contractor budgets; deploy additional capacity when needed and justify against the above
Consult on cross-channel client storytelling strategies
Maintain a strong understanding of key clients’ businesses, verticals, voice, preferences, and operational nuance
Oversee high-profile client relationships with a focus on satisfaction and retention
Spot client growth opportunities and prepare proactive proposals to continually enhance delivered programs
Identify accounts at risk of churn and create tailored retention strategies
Partner with Account Managers on key client relationship development, satisfaction, and retention beyond editorial and content marketing
With Delivery and Operations, design, document, and implement processes that improve internal efficiency, ensure quality, and elevate the client experience
Identify opportunities to improve efficiency or reduce costs through process enhancements, technology, or staffing optimization
Develop and deliver team training in person and via on-demand materials to standardize approach and support scalable delivery
Ensure each account is properly resourced for client satisfaction; prepare business cases using standardized metrics: Revenue, capacity, and utilization
Support business development by contributing to new business pitches, reviewing proposals, and approving new scopes of work (with Delivery and Operations)
Contribute to Highwire marketing materials as a thought leader
Collaborate with business development to expand the client base via networking, speaking engagements, and acting as an agency ambassador
Spearhead integration between Content Marketing, Editorial, and the wider agency
Work closely with Insights and Analytics teams, using analyst input to advance sophisticated, cross-channel content marketing strategies and approaches
Enable collaboration and knowledge sharing across teams to deepen understanding and application of integrated capabilities
Partner with CRMs, account, and practice leads to ensure clients are consistently presented with content solutions that anticipate need and deliver measurable value

Requirements

15+ years of experience in content marketing, editorial, or related work, including at least 5 years in a senior leadership role
Proven track record developing and executing successful, highly creative campaigns
Strategic thinker able to translate vision into actionable plans
Strong understanding of the digital marketing landscape, including paid, earned, and social media; PR background or experience is beneficial
Experience managing and mentoring teams of designers, writers, editors, and content marketing strategists
Strong understanding of the technology industry, players, and trends, especially in B2B or healthcare spaces
Experience in change management and organizational development
Expert knowledge of SEO and inbound marketing concepts

Benefits

Competitive benefits package with medical, dental, and vision coverage
401(k) matching
Generous paid time off
Additional perks to support well-being and growth
Flexible hybrid work model tailored to your schedule and lifestyle
Commuter benefits
Paid parental leave benefits
FSA options
Early log-off on Fridays through Empower Hours
Annual Growth Mindset stipend for books, events, or learning experiences
Monthly technology reimbursement
Wellness benefit program for mental and physical health
501c3 donation matching program
Mentorship and ongoing professional development opportunities
Monthly recognition and team celebrations
Employee referral and new business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment

Personal Attributes

Visionary and personable leader who can inspire and motivate teams and clients
Adaptable and resilient in a fast-paced, changing environment with ambiguity at times
Collaborative mindset with strong interpersonal skills
Results-oriented focus on driving growth and innovation
Strong problem-solving and decision-making abilities
Comfortable and confident performing phone or video calls on behalf of the company on short notice

Location & Work Environment

Hybrid: Candidates located within commuting distance of New York, NY or San Francisco, CA offices follow a hybrid schedule with three in-office days per week
Remote: Fully remote roles available in the following states: California, Colorado, Connecticut, Florida, Georgia, Illinois, Iowa, Kansas, Maryland, Massachusetts, Michigan, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Washington, and Washington, D.C.
Only candidates who reside in one of the listed locations at the time of hire can be considered

Compensation: USD 195,000 - 249,000 per year

Minimum Experience: 5 years

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