Senior Product Designer II, CRM

Modus Closing is building the Home Platform, and this role helps shape the CRM experience for real estate agents through scalable workflows and AI-powered capabilities. You will collaborate across Product, Engineering, Data, AI, and Operations to improve contact management, lead nurturing, communications, workflow automations, and CRM reporting across web and mobile. The position is based in New York, NY (onsite), with a base pay range of $147,400 to $163,800 per year.

What you’ll do

• Drive alignment and decisions using visual artifacts such as customer journeys, user flows, wireframes, and prototypes to shape impactful CRM and AI experiences.
• Create prototypes to support usability testing and research, including multimodal and voice experiences, and facilitate research sessions.
• Analyze feedback and iterate on designs to deliver high-trust, low-friction AI interactions.
• Design AI-based conversational and multimodal experiences.
• Participate in discovery to understand agent behaviors, operational pain points, and workflow inefficiencies.
• Translate qualitative and quantitative insights into actionable AI product opportunities.
• Produce clear design documentation for complex initiatives, including sample dialogs, conversational flow diagrams, and multimodal flows, to communicate experience requirements to Product and Engineering.
• Balance user needs, technical constraints (including LLM capabilities), and Product objectives.
• Think beyond individual screens by designing end-to-end workflows and considering how user actions connect across the broader Home Platform ecosystem.
• Work within established design systems to maintain consistency, usability, and scalability.

What you bring

• 7+ years of product design experience, ideally across CRM, SaaS, workflow, or enterprise software.
• A strong portfolio showing systems thinking, end-to-end product design, and complex workflow problem-solving across web and mobile.
• Experience designing for AI-driven products or features is highly desirable.
• Ability to gather and synthesize requirements from multiple stakeholders and translate them into intuitive user experiences.
• Strong interaction design, information architecture, usability principles, and scalable UX patterns.
• Experience collaborating closely with Product and Engineering throughout the product development lifecycle.
• Comfort working in ambiguous environments while balancing user needs, business priorities, and technical feasibility.
• Familiarity with data-informed decision-making, usability testing, and iterative product development.
• Proficiency with Figma and prototyping tools.
• Strong communication, presentation, and stakeholder management skills.

Tools & technologies

• Figma
• LLM

Benefits

• Participation in incentive programs, which may include eligible cash, equity, or commissions.
• Paid vacation, holidays, sick time, parental leave, and recharge leave.
• Medical, tele-health, dental, and vision benefits.
• 401(k) plan.
• Flexible spending accounts (FSAs).
• Commuter program.
• Life and disability insurance.
• Maven (support system for new parents).
• Carrot (fertility benefits).
• UrbanSitter (caregiver referral network).
• Employee Assistance Program.
• Pet insurance.

Nice to have

• Experience designing AI-assisted CRM workflows, productivity tools, or automation features.
• Familiarity with conversational UX, notification systems, or agent-assist tooling.
• Basic understanding of ML/NLP fundamentals and experience designing for Generative AI.
• Experience designing internal workflows, support platforms, or back-office automation tools.
• Experience within real estate, transactions, operations, or marketplace platforms.
• Understanding of CRM metrics, lead funnel management, and customer engagement workflows.

Compensation

• The base pay range for this position is $147,400-$163,800.
• Base pay offered may vary based on job-related knowledge, skills, and experience.
• Bonuses and restricted stock units may be provided as part of the compensation package, in addition to a full range of benefits.
• Base pay is based on market location.
• Minimum wage for the position will always be met.