Multimedia Production Representative 3 - Creative Director - VID 227965

The State of New York’s Office of General Services is seeking a creative leader to set and communicate direction for multimedia campaigns and visual communications. In this onsite role in Albany, you will oversee end-to-end creative development, review, delivery, and the production workflow, while supervising creative professionals and coordinating with internal teams and stakeholders to produce accessible, on-brand assets.

What you will do

• Set and communicate creative direction for campaigns and visual communications, including digital experiences, social media assets, motion graphics, prints, and other formats
• Guide creative and campaign concept development through brainstorming, design work, and critiques
• Translate strategic objectives and complex information into clear, engaging creative solutions that are compelling and innovative
• Review and approve concepts and final deliverables for quality, accuracy, brand consistency, accessibility, and alignment with project goals
• Present recommendations to stakeholders and senior leadership, incorporate feedback, and maintain creative integrity
• Evolve design systems, templates, brand guidance, and creative standards across channels
• Supervise and coach graphic designers and motion artists by setting performance expectations and supporting professional development
• Assign work based on skills, priorities, deadlines, and capacity, and support a collaborative, accountable, constructive creative culture
• Identify staffing, training, and resource needs and recommend improvements to team structure and capability
• Partner with producers and account or project leads to scope creative requirements, estimate effort, establish timelines, and manage competing priorities
• Oversee the design workflow from intake and concept through review, revisions, approval, and final delivery
• Maintain accurate project status, assignments, and time tracking in the established Trello tool, and contribute to monthly operational dashboards and reporting
• Develop and refine standard operating procedures, creative briefs, review checkpoints, file management, and quality assurance practices
• Monitor production capacity, project risks, vendor dependencies, and deadlines, escalating issues and recommending practical solutions
• Promote fiscally responsible use of staff time, tools, vendors, and other creative resources
• Analyze creative effectiveness using audience engagement, campaign performance, and other relevant metrics to drive continuous improvement
• Ensure creative assets are designed appropriately for websites, mobile experiences, social platforms, digital advertising, and other delivery channels
• Collaborate with digital, content, accessibility, analytics, production, copywriting, strategy, and video teams to deliver cohesive campaigns and services
• Use audience insights, campaign results, user feedback, and emerging industry practices to inform design recommendations
• Coordinate with stakeholders and agency partners to clarify goals, obtain approvals, and manage expectations
• Analyze brand tracking, market trends, consumer needs, and the competitive landscape
• Conduct brainstorming sessions that maintain strategic thinking and produce innovative, actionable initiatives
• Perform a full range of supervisory duties

Salary and location

• Location: Albany, NY 12223 (onsite)
• Salary: USD 100,671 - 126,875 per year

Minimum experience

• 9 years of experience in one or more assignment areas with a national network, local network television affiliate, cable news, commercial media production facility, marketing communications agency, or related operation

Acceptable experience areas (choose A, B, C, or D)

• A: Engineering or newsroom technology specialist, master control operator, media ingest operator, and/or media data center operator; OR
• B: Production planner, production assistant, traffic coordinator, assistant account executive, or assignment editor; OR
• C: News videographer, studio camera operator, art director, copywriter, graphic designer, video editor, producer, or web designer; OR
• D: Broadcast engineer, uplink engineer, maintenance engineer, or broadcast systems integration

Additional eligibility notes

• Substitution: College study in a related field may be substituted for up to four years of experience with 30 credit hours equaling one year of experience
• Resumes must include month and year for start and end dates for work experience
• If any experience is less than full time, indicate the average number of hours worked per week

Relevant tools

• Trello

Preferred qualifications

• Leading, supervising, and mentoring teams of graphic designers, motion graphics artists, and other creative professionals, including feedback, evaluating performance, and supporting professional development
• Setting creative direction with oversight for integrated marketing, video, and communications campaigns
• Experience with industry standard creative software, along with project management and workflow tracking tools
• Managing multiple concurrent projects, establishing priorities, allocating resources, and ensuring high-quality deliverables within established timelines and budgets
• Strong written and verbal communication, presentation, stakeholder management, decision-making, and prioritization skills
• Experience in public-sector communications, multidisciplinary teams, and data-informed creative evaluation

Telecommuting note: Telecommuting requires employees to apply and obtain approval through management under the agency’s Telecommuting Program Guidelines.