Multimedia Production Design Jobs

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Multimedia Production Representative 3 - Creative Director - VID 227965

State of New York - General Services, Office of Albany, NY

Albany, NY

Today

$101k - $127k/yr Full time Manager Marketing Branding

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Job Description

The State of New York’s Office of General Services is seeking a creative leader to set and communicate direction for multimedia campaigns and visual communications. In this onsite role in Albany, you will oversee end-to-end creative development, review, delivery, and the production workflow, while supervising creative professionals and coordinating with internal teams and stakeholders to produce accessible, on-brand assets.

What you will do

Set and communicate creative direction for campaigns and visual communications, including digital experiences, social media assets, motion graphics, prints, and other formats
Guide creative and campaign concept development through brainstorming, design work, and critiques
Translate strategic objectives and complex information into clear, engaging creative solutions that are compelling and innovative
Review and approve concepts and final deliverables for quality, accuracy, brand consistency, accessibility, and alignment with project goals
Present recommendations to stakeholders and senior leadership, incorporate feedback, and maintain creative integrity
Evolve design systems, templates, brand guidance, and creative standards across channels
Supervise and coach graphic designers and motion artists by setting performance expectations and supporting professional development
Assign work based on skills, priorities, deadlines, and capacity, and support a collaborative, accountable, constructive creative culture
Identify staffing, training, and resource needs and recommend improvements to team structure and capability
Partner with producers and account or project leads to scope creative requirements, estimate effort, establish timelines, and manage competing priorities
Oversee the design workflow from intake and concept through review, revisions, approval, and final delivery
Maintain accurate project status, assignments, and time tracking in the established Trello tool, and contribute to monthly operational dashboards and reporting
Develop and refine standard operating procedures, creative briefs, review checkpoints, file management, and quality assurance practices
Monitor production capacity, project risks, vendor dependencies, and deadlines, escalating issues and recommending practical solutions
Promote fiscally responsible use of staff time, tools, vendors, and other creative resources
Analyze creative effectiveness using audience engagement, campaign performance, and other relevant metrics to drive continuous improvement
Ensure creative assets are designed appropriately for websites, mobile experiences, social platforms, digital advertising, and other delivery channels
Collaborate with digital, content, accessibility, analytics, production, copywriting, strategy, and video teams to deliver cohesive campaigns and services
Use audience insights, campaign results, user feedback, and emerging industry practices to inform design recommendations
Coordinate with stakeholders and agency partners to clarify goals, obtain approvals, and manage expectations
Analyze brand tracking, market trends, consumer needs, and the competitive landscape
Conduct brainstorming sessions that maintain strategic thinking and produce innovative, actionable initiatives
Perform a full range of supervisory duties

Salary and location

Location: Albany, NY 12223 (onsite)
Salary: USD 100,671 - 126,875 per year

Minimum experience

9 years of experience in one or more assignment areas with a national network, local network television affiliate, cable news, commercial media production facility, marketing communications agency, or related operation

Acceptable experience areas (choose A, B, C, or D)

A: Engineering or newsroom technology specialist, master control operator, media ingest operator, and/or media data center operator; OR
B: Production planner, production assistant, traffic coordinator, assistant account executive, or assignment editor; OR
C: News videographer, studio camera operator, art director, copywriter, graphic designer, video editor, producer, or web designer; OR
D: Broadcast engineer, uplink engineer, maintenance engineer, or broadcast systems integration

Additional eligibility notes

Substitution: College study in a related field may be substituted for up to four years of experience with 30 credit hours equaling one year of experience
Resumes must include month and year for start and end dates for work experience
If any experience is less than full time, indicate the average number of hours worked per week

Relevant tools

Trello

Preferred qualifications

Leading, supervising, and mentoring teams of graphic designers, motion graphics artists, and other creative professionals, including feedback, evaluating performance, and supporting professional development
Setting creative direction with oversight for integrated marketing, video, and communications campaigns
Experience with industry standard creative software, along with project management and workflow tracking tools
Managing multiple concurrent projects, establishing priorities, allocating resources, and ensuring high-quality deliverables within established timelines and budgets
Strong written and verbal communication, presentation, stakeholder management, decision-making, and prioritization skills
Experience in public-sector communications, multidisciplinary teams, and data-informed creative evaluation

Telecommuting note: Telecommuting requires employees to apply and obtain approval through management under the agency’s Telecommuting Program Guidelines.

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