Director, Associate Creative Director, Integrated Campaigns Creative

Salesforce is seeking an experienced creative leader to drive integrated campaigns creative for Data 360. In this onsite role in Chicago, you will partner closely with Product Marketing to turn complex product strategy into clear, audience-relevant storytelling across digital and integrated channels, while advancing practical generative AI adoption for faster, scalable creative workflows.

The Integrated Campaigns Creative team within Global Brand & Creative helps bring Salesforce’s products, technology, and customer moments to life through cross-channel creative experiences and stories. This position supports the broader Data 360 marketing portfolio, aligning strategy, craft, and execution across multiple workstreams.

What you’ll do

• Lead the creative partnership with Data 360 Product Marketing, acting as a senior creative counterpart to translate product, audience, and business priorities into integrated creative strategies and execution.
• Drive digital creative excellence across web, UI/UX, AI workflows, and emerging platforms to deliver innovative, scalable web and interactive experiences.
• Lead and manage a multidisciplinary creative team of copywriters and designers, providing creative direction, mentorship, feedback, prioritization, and support while building a collaborative culture.
• Oversee creative development across the Data 360 marketing portfolio, including demand generation campaigns, event activations and experiences, product storytelling, and digital and social content.
• Partner with PMM and cross-functional marketing teams to understand business objectives, product narratives, audiences, and priorities, then translate them into actionable creative briefs and opportunities.
• Manage and prioritize the team’s creative workload in partnership with Creative Operations and marketing stakeholders, balancing planned initiatives with emerging needs to focus resources on the highest-impact work.
• Provide conceptual and strategic creative direction from initial brief through final execution, ensuring marketing objectives are met while maintaining strong craft, storytelling, and brand consistency.
• Consult and provide direction to external agency partners and internal creative teams supporting Data 360 projects to maintain a cohesive creative vision across partners.
• Serve as a trusted advisor to Product Marketing and senior creative leadership, contributing a creative point of view on product positioning, storytelling, audience engagement, and go-to-market strategy.
• Collaborate with other creative leaders across Global Brand & Creative so Data 360 work connects to broader Salesforce campaigns, events, brand initiatives, and creative platforms.
• Champion thoughtful adoption of generative AI in the creative process to accelerate ideation, prototyping, production, and experimentation.
• Establish effective ways of working across PMM, Creative, Operations, Production Studios, agencies, and other partners to improve creative quality, speed, transparency, and scalability.
• Advocate for the team and creative work by articulating creative rationale and presenting concepts and recommendations to stakeholders and senior leaders.
• Foster a culture of creative ambition, experimentation, collaboration, and continuous learning while delivering best-in-class work.

Requirements

• BA or BFA in Art, Design, Copywriting, Journalism, Advertising, Communications, or a related creative discipline, or equivalent professional experience.
• 12+ years of experience in creative direction, art direction, design, copywriting, or integrated creative development in a creative agency or in-house creative organization (B2B and technology brand experience is a plus).
• 8+ years of experience leading and managing creative teams, including developing designers, copywriters, art directors, or other multidisciplinary creative talent.
• Proven ability to build partnerships with Product Marketing, integrated marketing, and other senior cross-functional stakeholders and translate complex business and product strategies into compelling creative work.
• A world-class portfolio showing strong conceptual thinking and integrated creative execution across multiple channels and formats.
• Experience developing product-focused and integrated marketing creative across campaigns, demand generation, digital, content, video, social, experiential, and events.
• Strong understanding of how to translate complex technology and product capabilities into clear, differentiated, audience-relevant storytelling.
• Demonstrated ability to oversee multiple concurrent workstreams, prioritize team capacity, and maintain creative quality in a fast-moving organization.
• Experience directing and collaborating with external agencies, production partners, and internal creative teams, including providing clear creative feedback and maintaining consistency across distributed work.
• Strong presentation and communication skills, with experience developing and presenting creative strategies, concepts, and recommendations to senior stakeholders.
• Hands-on familiarity with generative AI and emerging creative technologies, including tools such as Gemini, Claude, Nano Banana, Runway, and related image, video, ideation, and production tools.
• Ability to operate effectively in ambiguity, build alignment across stakeholders, and provide decisive creative leadership.

Tools and technologies

• Gemini
• Claude
• Nano Banana
• Runway
• Generative AI

Compensation

USD 164,000 - 261,500 per year

Benefits

• Time off programs
• Medical, dental, and vision
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Ambition meets action. Tech meets trust. Innovation isn’t a buzzword, it’s a way of life.

Location and experience

• Location: Chicago, IL (onsite)
• Minimum experience: 8 years
• Education: BA or BFA, or equivalent professional experience