Digital Designer

Join Wolverine Worldwide’s in-house creative agency, The Agency, as a Digital Designer supporting the Merrell brand. This hybrid role in Rockford, MI gives you the space to design digital-first marketing assets and experiences, from early concept through production delivery, while partnering with cross-functional teams.

You’ll report to the Senior Digital Designer and help bring Merrell campaigns, products, and brand stories to life across a range of digital touchpoints. The work blends thoughtful craft with performance-minded iteration, with a collaborative workflow using tools like Figma and Adobe Creative Cloud.

What you’ll do

• Design digital assets and experiences that support Merrell campaigns across websites, landing pages, paid social, display ads, email, and other digital marketing channels.
• Use insights, user behavior, and performance data to guide design decisions and continuously improve digital experiences.
• Translate brand direction, campaign concepts, and business goals into channel-aware, polished creative that feels purposeful and true to Merrell.
• Create layouts, templates, design-system elements, and production-ready assets to keep the team moving fast while maintaining a consistent, elevated brand experience.
• Collaborate with cross-functional partners to align on creative direction, clarify requirements, and support smooth concept-to-delivery workflows.
• Design with the full customer journey in mind, accounting for responsive, interactive, and platform-specific experiences.
• Use Figma to prototype ideas, organize work clearly, collaborate with partners, and prepare files for handoff.
• Contribute motion concepts, animated assets, and interactive ideas using foundational animation principles where appropriate.
• Stay current on digital design trends, platform requirements, creative best practices, and emerging tools that improve quality and effectiveness.
• Perform duties consistent with the Company’s AAP/EEO goals and policies, and complete other assigned tasks as needed.

What you’ll bring

• Bachelor’s Degree or equivalent work experience.
• 3+ years of experience in a Digital Creative role on an agency or in-house team.
• A strong portfolio demonstrating digital-first design work, with clear craft, storytelling, and an understanding of how creative performs across web, social, email, advertising, or campaign-based channels.
• Knowledge of responsive and mobile-first design, accessibility considerations, and digital experience best practices.
• Experience designing for digital environments such as responsive websites, email, paid media placements, touchscreen experiences, and other interactive or platform-specific formats.
• Figma proficiency, including prototyping, organizing files, collaborating with partners, and preparing work for handoff.
• Adobe Creative Cloud proficiency to create, refine, and prepare visual assets for digital production.
• Strong visual design fundamentals, including layout, typography, hierarchy, color, composition, and attention to detail.
• Ability to manage multiple projects, incorporate feedback, and deliver high-quality work amid evolving timelines and priorities.
• Strong communication skills, including presenting design thinking clearly and collaborating effectively cross-functionally.

Bonus skills (optional)

• Advanced Figma experience, including scalable components, variants, variables, auto layout, prototyping, shared design libraries, and disciplined file structures.
• Deep knowledge of animation principles, motion design, or animated digital asset production.
• Experience with emerging digital tools, AI-assisted creative workflows, and innovative approaches to improve efficiency and creative expression.

Working conditions

• Normal office environment.
• Some travel may be required.
• Flexible hybrid schedule: three days in office and two days remote. (#LI-ND)

Internal application: This feature is for Wolverine employees to apply internally. Continue to proceed with your internal application. Current employees can also refer great talent.