Rockford, MI

Design Jobs in Rockford, MI

2 jobs found

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2d ago

Digital Designer

Wolverine Worldwide Rockford, MI

Rockford, MI

2d ago

Full time Marketing Creative Direction Creative Director

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Job Description

Join Wolverine Worldwide’s in-house creative agency, The Agency, as a Digital Designer supporting the Merrell brand. This hybrid role in Rockford, MI gives you the space to design digital-first marketing assets and experiences, from early concept through production delivery, while partnering with cross-functional teams.

You’ll report to the Senior Digital Designer and help bring Merrell campaigns, products, and brand stories to life across a range of digital touchpoints. The work blends thoughtful craft with performance-minded iteration, with a collaborative workflow using tools like Figma and Adobe Creative Cloud.

What you’ll do

Design digital assets and experiences that support Merrell campaigns across websites, landing pages, paid social, display ads, email, and other digital marketing channels.
Use insights, user behavior, and performance data to guide design decisions and continuously improve digital experiences.
Translate brand direction, campaign concepts, and business goals into channel-aware, polished creative that feels purposeful and true to Merrell.
Create layouts, templates, design-system elements, and production-ready assets to keep the team moving fast while maintaining a consistent, elevated brand experience.
Collaborate with cross-functional partners to align on creative direction, clarify requirements, and support smooth concept-to-delivery workflows.
Design with the full customer journey in mind, accounting for responsive, interactive, and platform-specific experiences.
Use Figma to prototype ideas, organize work clearly, collaborate with partners, and prepare files for handoff.
Contribute motion concepts, animated assets, and interactive ideas using foundational animation principles where appropriate.
Stay current on digital design trends, platform requirements, creative best practices, and emerging tools that improve quality and effectiveness.
Perform duties consistent with the Company’s AAP/EEO goals and policies, and complete other assigned tasks as needed.

What you’ll bring

Bachelor’s Degree or equivalent work experience.
3+ years of experience in a Digital Creative role on an agency or in-house team.
A strong portfolio demonstrating digital-first design work, with clear craft, storytelling, and an understanding of how creative performs across web, social, email, advertising, or campaign-based channels.
Knowledge of responsive and mobile-first design, accessibility considerations, and digital experience best practices.
Experience designing for digital environments such as responsive websites, email, paid media placements, touchscreen experiences, and other interactive or platform-specific formats.
Figma proficiency, including prototyping, organizing files, collaborating with partners, and preparing work for handoff.
Adobe Creative Cloud proficiency to create, refine, and prepare visual assets for digital production.
Strong visual design fundamentals, including layout, typography, hierarchy, color, composition, and attention to detail.
Ability to manage multiple projects, incorporate feedback, and deliver high-quality work amid evolving timelines and priorities.
Strong communication skills, including presenting design thinking clearly and collaborating effectively cross-functionally.

Bonus skills (optional)

Advanced Figma experience, including scalable components, variants, variables, auto layout, prototyping, shared design libraries, and disciplined file structures.
Deep knowledge of animation principles, motion design, or animated digital asset production.
Experience with emerging digital tools, AI-assisted creative workflows, and innovative approaches to improve efficiency and creative expression.

Working conditions

Normal office environment.
Some travel may be required.
Flexible hybrid schedule: three days in office and two days remote. (#LI-ND)

Internal application: This feature is for Wolverine employees to apply internally. Continue to proceed with your internal application. Current employees can also refer great talent.

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2mo ago

Senior Digital Designer

Wolverine Worldwide Rockford, MI

Rockford, MI

2mo ago Closed

Full time Adobe Creative Suite Branding Collaboration

This position is no longer accepting applications (closed Aug 25, 2026).

Job Description

Hands-on creative leader driving high-quality, performance-focused digital experiences for the Merrell brand in a hybrid Rockford, MI role.

Responsibilities

Direct the digital creative strategy for Merrell, aligning with guidance from the Digital Creative Director.
Maintain consistent, high-quality digital design across websites, email, paid media, and emerging channels while advancing the brand’s visual identity.
Partner with Merrell Brand and eCommerce leadership on campaign development, product launches, and storytelling initiatives.
Define, document, and govern scalable digital design systems, templates, and guidelines across channels.
Ensure design systems support brand consistency while meeting customer, business, and channel-specific needs.
Establish and uphold best practices for digital design, accessibility, and platform standards.
Review and refresh brand style guidance to stay relevant for digital and eCommerce contexts.
Directly manage and mentor a Digital Designer, setting priorities, giving ongoing feedback, coaching, and performance support.
Serve as the day-to-day creative lead for the direct report, ensuring quality, accuracy, and alignment with goals.
Delegate work effectively while maintaining accountability and a high creative standard.
Collaborate with the Digital Creative Director on employee development, performance management, workload planning, and performance reviews.
Lead or contribute to the creation of digital content including web design, paid display, paid social, video, and animation.
Conceptualize, present, and guide creative solutions with wireframes, mockups, and prototypes for campaigns, site enhancements, and product launches.
Lead or support product and lifestyle photoshoots to ensure assets meet digital and eCommerce standards.
Work closely with Performance Marketing to craft creative that lifts engagement, conversion, and ROAS.
Partner with cross-functional teams to ideate and run test-and-learn initiatives that improve user experience and campaign effectiveness.
Stay current on digital design trends, tools, and emerging platforms, proposing enhancements to output quality.
Act as the primary digital creative lead and brand steward for Merrell, aligning customer experiences with brand standards and business goals.
Collaborate with the Digital Project Manager to review incoming work for scope, complexity, creative risk, and resource needs.
Identify potential problem areas early and proactively propose practical solutions.
Coordinate with Brand, eCommerce, and Development teams to ensure creative solutions are aligned and executable before production.
Balance multiple business, campaign, and channel priorities while preserving creative excellence.
Uphold company policies regarding AAP/EEO in all duties.
Perform other responsibilities as assigned by management.

Requirements

Bachelor’s degree in Design or equivalent professional experience
5+ years of digital design experience, including eCommerce and multi-channel marketing
Prior experience managing or formally leading designers is preferred
Strong portfolio showcasing digital-first design, brand storytelling, and performance-driven creative
Expert proficiency in Figma and Adobe Creative Suite; experience with web graphic optimization
Solid understanding of responsive design, animation, and front-end best practices; familiarity with HTML and CSS
Curiosity and willingness to explore emerging technologies, including AI-powered creative tools, to enhance workflows
Experience collaborating with developers and performance marketing teams
Exceptional attention to detail, problem-solving skills, and ability to manage multiple priorities in a fast-paced environment
Strong communication, organization, and leadership capabilities

Technologies

Figma
Adobe Creative Suite
HTML
CSS

Working Conditions

Location: Rockford, Michigan, hybrid in-office environment
Work schedule: Flexible hybrid model, three days in office and two days remote

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