Design Jobs in Rockford, MI

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Senior Digital Designer

Wolverine Worldwide Rockford, MI

Rockford, MI

Today

Full time Adobe Creative Suite Branding Collaboration

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Job Description

Hands-on creative leader driving high-quality, performance-focused digital experiences for the Merrell brand in a hybrid Rockford, MI role.

Responsibilities

Direct the digital creative strategy for Merrell, aligning with guidance from the Digital Creative Director.
Maintain consistent, high-quality digital design across websites, email, paid media, and emerging channels while advancing the brand’s visual identity.
Partner with Merrell Brand and eCommerce leadership on campaign development, product launches, and storytelling initiatives.
Define, document, and govern scalable digital design systems, templates, and guidelines across channels.
Ensure design systems support brand consistency while meeting customer, business, and channel-specific needs.
Establish and uphold best practices for digital design, accessibility, and platform standards.
Review and refresh brand style guidance to stay relevant for digital and eCommerce contexts.
Directly manage and mentor a Digital Designer, setting priorities, giving ongoing feedback, coaching, and performance support.
Serve as the day-to-day creative lead for the direct report, ensuring quality, accuracy, and alignment with goals.
Delegate work effectively while maintaining accountability and a high creative standard.
Collaborate with the Digital Creative Director on employee development, performance management, workload planning, and performance reviews.
Lead or contribute to the creation of digital content including web design, paid display, paid social, video, and animation.
Conceptualize, present, and guide creative solutions with wireframes, mockups, and prototypes for campaigns, site enhancements, and product launches.
Lead or support product and lifestyle photoshoots to ensure assets meet digital and eCommerce standards.
Work closely with Performance Marketing to craft creative that lifts engagement, conversion, and ROAS.
Partner with cross-functional teams to ideate and run test-and-learn initiatives that improve user experience and campaign effectiveness.
Stay current on digital design trends, tools, and emerging platforms, proposing enhancements to output quality.
Act as the primary digital creative lead and brand steward for Merrell, aligning customer experiences with brand standards and business goals.
Collaborate with the Digital Project Manager to review incoming work for scope, complexity, creative risk, and resource needs.
Identify potential problem areas early and proactively propose practical solutions.
Coordinate with Brand, eCommerce, and Development teams to ensure creative solutions are aligned and executable before production.
Balance multiple business, campaign, and channel priorities while preserving creative excellence.
Uphold company policies regarding AAP/EEO in all duties.
Perform other responsibilities as assigned by management.

Requirements

Bachelor’s degree in Design or equivalent professional experience
5+ years of digital design experience, including eCommerce and multi-channel marketing
Prior experience managing or formally leading designers is preferred
Strong portfolio showcasing digital-first design, brand storytelling, and performance-driven creative
Expert proficiency in Figma and Adobe Creative Suite; experience with web graphic optimization
Solid understanding of responsive design, animation, and front-end best practices; familiarity with HTML and CSS
Curiosity and willingness to explore emerging technologies, including AI-powered creative tools, to enhance workflows
Experience collaborating with developers and performance marketing teams
Exceptional attention to detail, problem-solving skills, and ability to manage multiple priorities in a fast-paced environment
Strong communication, organization, and leadership capabilities

Technologies

Figma
Adobe Creative Suite
HTML
CSS

Working Conditions

Location: Rockford, Michigan, hybrid in-office environment
Work schedule: Flexible hybrid model, three days in office and two days remote

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