Creative Director, Video & Design

As Creative Director for video and design at Kikoff, you will lead the creative direction for evergreen performance advertising, aligning visual identity, team execution, and post-production quality to support acquisition and conversion across major marketing channels.

Location

San Francisco, CA (onsite)

Compensation

$163,000 - $225,000 USD per yearly

Role Overview

You will shape Kikoff’s video and visual design efforts by owning creative direction, guiding visual identity evolution, developing the internal teams, and providing direction through post-production. The goal is to produce consistent, recognizable evergreen performance creative for TV, paid social, and other marketing channels, while translating brand strategy into practical systems for design, imagery, and motion.

Key Responsibilities

• Lead creative direction for evergreen performance advertising across video and visual design.
• Convert consumer needs and product benefits into clear, compelling creative that drives acquisition and conversion.
• Partner with Brand leadership to define and evolve Kikoff’s visual identity.
• Translate brand strategy into a distinctive, usable system of design, imagery, and motion to improve consistency and recognizability.
• Oversee creative across multiple brands and products, ensuring each maintains a distinct expression while staying connected across the portfolio.
• Manage and coach internal video and visual design teams, strengthening creative judgment through expectations, feedback, and delegation.
• Set creative standards across internal teams, freelance and contract resources, and the editing agency.
• Align team priorities and capacity to business needs to deliver high-volume, effective work.
• Provide specific, strategic feedback that strengthens both concept and execution.
• Support the linkage between messaging, design, storytelling, audience needs, consumer benefit, and desired action.
• Guide design across paid social, digital marketing, and other brand touchpoints, improving layout, typography, and visual hierarchy so product benefits are clear.
• Shape the creative vision for TV and video shoots in partnership with brand and production leads.
• Direct post-production across internal editors and the editing agency, guiding narrative, pacing, motion, sound, and finishing.
• Partner with Growth Marketing to apply performance learnings and continuously improve creative across concepts, messaging, and formats.
• Collaborate with Creative Strategy, Copy, and Product Marketing to translate insights into effective advertising, and with Legal and Compliance to maintain clarity, accuracy, and compliance.

Required Qualifications

• 10+ years in advertising, design, or creative roles, including 5+ years managing and developing creative teams.
• Exceptional taste and strong art direction skills across video and visual design.
• Experience defining or significantly evolving a brand’s visual identity and applying it consistently across channels.
• Deep expertise in evergreen performance creative, especially paid social, with a record of measurable business impact.
• TV advertising experience and a portfolio spanning TV and paid social, including clear examples of role and impact.
• Strong post-production experience, including directing editors and providing actionable feedback on edits, motion, sound, and finishing.
• A strategic approach connecting creative choices to consumer needs, product benefits, and business objectives.
• Proven ability to coach talent at different career stages with specific feedback that develops craft and judgment.
• Experience overseeing high-volume creative across multiple brands or products, using a mix of internal and external resources.
• Ability to translate performance insights into stronger creative and collaborate effectively with Growth Marketing.
• Practical experience using AI tools to improve creative exploration or workflows.
• Portfolio submission featuring TV and paid social advertising, measurable results, and examples of visual identity definition or evolution.

Technologies

• AI tools

Nice to Have

• Familiarity with video production and experience collaborating with producers and production teams.
• Experience with UGC and creator-led advertising.
• Experience in consumer fintech or other regulated categories.

Experience Level

Minimum experience: 10 years