Creative Director

Phoenix, AZ onsite Creative Director role leading a luxury brand’s creative voice, visual identity, and brand strategy across B2C and B2B.

Responsibilities

• Develop and lead an integrated brand and creative strategy to elevate the company’s position as a category leader
• Translate the company’s unique point of view, expertise, aesthetic, and personality into a consistent brand experience
• Define and protect brand standards for visual identity, voice, tone, storytelling, and creative execution across every touchpoint
• Spot opportunities to make the brand more culturally relevant, recognizable, and discussed within the community and industry
• Own a high-impact social media strategy across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms
• Create a consistent content stream that is beautiful, authentic, engaging, educational, entertaining, and shareable
• Develop campaigns and content concepts to increase reach, engagement, followers, brand awareness, and revenue
• Turn business people, products, expertise, behind-the-scenes moments, clients, community, and culture into compelling stories
• Identify trends quickly and determine what fits a sophisticated luxury brand and what does not
• Create content that feels current without chasing trends solely for being trendy
• Build content calendars, campaign concepts, creative briefs, and photography/video concepts, plus social campaigns and brand activations
• Collaborate directly with photographers, videographers, designers, influencers, agencies, freelancers, and other creative partners
• Participate in and, when appropriate, personally direct shoots and content production
• Concept and execute campaigns from initial idea through launch and measurement
• Ensure high-quality output so the brand is not posting for posting’s sake
• Develop creative strategies that speak authentically to both consumers and professional/industry audiences
• Build consumer demand while strengthening relationships with referral partners, vendors, industry leaders, and other stakeholders
• Develop thought-leadership content that positions the company and its leadership as authorities
• Identify collaboration opportunities including partnerships, events, influencers, media, and community engagement
• Increase brand presence across local and broader industry community
• Develop partnerships and experiences that create genuine buzz around the brand
• Identify relevant influencers, tastemakers, media outlets, organizations, events, and cultural moments aligned with the brand
• Support the shift from a great boutique people know into a brand people talk about, follow, recommend, and aspire to experience
• Establish meaningful KPIs for brand awareness, social growth, engagement, reach, traffic, leads, customer acquisition, and conversion
• Monitor performance and refine creative strategy based on data and audience behavior
• Understand the difference between content that gets attention and content that builds the brand and drives business

Requirements

• Proven experience leading creative, brand, social media, or marketing strategy for a luxury, premium, lifestyle, fashion, beauty, hospitality, design, or highly experiential brand
• Strong understanding of luxury branding and how premium brands differ from mass-market marketing
• Demonstrated success growing social presence and creating content that drives meaningful engagement
• Exceptional visual taste and instinct for what feels and sounds elevated
• Strong understanding of Instagram, TikTok, LinkedIn, and emerging social platforms
• Natural storytelling ability to turn people, expertise, products, and personality into content
• Highly creative with comfort executing details
• Strong copywriting and communication skills
• Excellent instincts around trends, culture, influencers, partnerships, and digital behavior
• Comfort working in a highly entrepreneurial environment where ideas move quickly from concept to execution
• Strategic enough to build the roadmap and hands-on enough to brief creatives, direct shoots, write captions, and ensure posts go live
• Builder mindset that finds opportunities and drives execution

Technologies

• Instagram
• TikTok
• Facebook
• LinkedIn

The Opportunity

• Lead the next chapter of an exceptional luxury brand
• Amplify presence, influence, and visibility so reputation extends beyond the existing customer base
• Own the brand’s creative voice and visual identity across B2C and B2B audiences
• Focus on building presence across Instagram, TikTok, social media, digital, email, partnerships, and events where customers and industry influencers discover brands

The Ideal Candidate

• Sees how much bigger the brand could be
• Understands the company already has the product, reputation, expertise, and customer experience to lead the category
• Ensures the market knows the brand
• Knows how to stop the scroll and create desire
• Turns customer experience into story
• Builds aspirational brands without making them inaccessible, sophisticated brands without making them sterile, and current brands without compromising identity
• Wants to build a brand people cannot stop talking about