Own the big idea behind product launches and campaigns while defining Zoom’s brand voice across teams, agencies, and headquarters.

Develop the overarching creative concept and campaign platform for new product launches
Define, document, and evolve Zoom’s brand voice, positioning, and creative standards
Set creative direction for designers, photographers/videographers, and outside agencies; provide clear, constructive feedback
Create headlines, positioning statements, and key brand messaging
Review team and partner copy to ensure voice and consistency
Partner with the product team early to understand what is being built and shape go-to-market presentation
Lead video and photo shoots, directing talent and crew to capture campaign requirements
Present concepts and campaign strategy to marketing leadership and Zoom Corporation headquarters in Japan
Write creative briefs and guide third-party agencies and production partners
Ensure brand consistency across web, packaging, retail, advertising, social media, video, and events

5+ years of experience in brand, creative, or campaign development (agency or in-house)
Portfolio demonstrating campaigns you conceived and led, including the thinking behind the work
Ability to translate technical product details into an emotional, creative story
Fluency in creator culture and current social media and web trends
Strong conceptual and presentation skills, including selling an idea through storyboards, sketches, and writing
Ability to manage multiple projects simultaneously, prioritize workflow, and meet time-sensitive deadlines
Ability to travel for trade shows and video/photo shoots as needed

Please include a cover letter with your application
Cover letter should include a website location/IG handle where your work can be found

Creative Director, Brand & Campaigns

Job Description