Creative Director - Key Art
Job Description
MACH27 is seeking a Creative Director - Key Art to provide hands-on, day-to-day creative leadership across the agency. This role sets and protects creative standards, guides pitches and projects, and ensures quality while maintaining operational efficiency, with mentorship, data-informed strategy, and thoughtful integration of AI tools into the creative workflow.
Responsibilities
- Set and uphold the agency-wide creative standard by defining excellence across all work types, communicating it consistently, and holding the team accountable on every project regardless of size, budget, or timeline.
- Pitch, ideate, and develop bold, culturally resonant campaigns that strengthen client brands and stand out in a competitive landscape.
- Lead creative teams through the full project lifecycle, from kickoff to post-mortem, delivering clear direction at each stage and making decisive calls when the team reaches an impasse.
- Drive creative strategy using qualitative and quantitative data, incorporating audience insights, performance data, and market intelligence, and communicating findings to leadership regularly.
- Build trust-based client relationships and act as a primary creative partner by understanding client business goals, audiences, and brands, and bringing consistent commitment to client success.
- Develop and grow the creative team through mentorship and structured development planning, with honest assessment of strengths and gaps and proactive communication to leadership when readiness or resourcing is insufficient.
- Own agency brand standards across visual identity, creative style, and tone of voice, ensuring consistency, integrity, and freshness across all client deliverables.
- Partner with the CEO and business development team on agency promotional and marketing efforts across social channels, pitch documents, and RFP proposals, including generating estimates and defining scope of work.
- Work with the CEO to develop and evolve agency-wide creative methodologies and processes that improve quality, efficiency, and team satisfaction over time.
- Establish and evolve standards for AI tools within the creative workflow by evaluating emerging tools strategically and ensuring AI enhances quality and efficiency without replacing original thinking.
- Advise PMs on timeline, resourcing, and scope as a senior operational partner to support work health and velocity.
- Lead client and leadership conversations about campaign strategy and creative solutions with fluency and real-time problem-solving, supporting both existing clients and new business prospects.
- Model and cultivate a feedback culture with specific, actionable positive and constructive feedback delivered as an ongoing daily practice.
- Manage departmental capacity proactively so the team is never idle when client work is light, ensuring internal projects are queued and ready to assign.
- Maintain departmental financial health by understanding P&L, monitoring time booking across projects, and flagging proactively when hours trend over or resources are misallocated.
- Identify and manage freelance and vendor talent such as photographers, retouchers, and outside creative resources, ensuring work meets agency standards and stays within budget.
- Partner with HR to recruit, hire, and onboard creative talent aligned with agency standards, creative ambitions, and long-term capacity needs.
- Do work that earns recognition, with MACH27 noting Clio Gold and Silver awards and expecting similar ambition in every brief.
Requirements
- 13+ years of experience as a creative leader with key art expertise.
- A portfolio demonstrating a career-long record of creative excellence, conceptual leadership, and award-caliber work across formats, genres, and campaign types.
- Expert knowledge of Adobe Creative Suite, with the ability to engage at a production level to provide technically informed creative direction.
- Strategic command of project management tools and agency operations, using data from tools such as Asana or Monday.com to guide team structure, resourcing, and creative output.
- Deep expertise in key art and entertainment marketing, including multi-platform campaign development across theatrical, streaming, gaming, music, live events, and emerging formats.
- Proven ability to develop and implement creative methodologies, brand standards, and agency-wide processes that improve quality, consistency, and team performance over time.
- Strong photography technical skills (compositing, problem-solving, color grading, light and shadow) at a level that informs how others are directed.
- Expert knowledge of the business side of design, including budgeting, scoping, profitability, client economics, and departmental P&L and time reports.
- Proven track record mentoring and managing diverse creative talent.
- Strong client-facing presence as a trusted creative and operational partner.
- Ability to move fluidly between creative vision and operational execution.
- Exceptional communication with clients, leadership, and team members, including clear, consistent feedback delivered with care.
- Highly organized, proactive management of departmental time and capacity with an ability to anticipate gaps and keep the team productive.
- Strategic approach to talent, speaking up early when a gap threatens delivery and not waiting for missed deadlines.
- Culturally attuned, forward-looking perspective across entertainment, design, technology, and culture.
- Established approach to AI tool standards across the creative team: strategic evaluation, informed adoption decisions, and emphasis on original thinking.
- Growth mindset with investment in team development.
- Executive-level fluency in Google Suite, including real-time development of high-stakes presentations.
Technologies
- Adobe Creative Suite
- Asana
- Monday.com
- Google Suite
Compensation
- Starting base compensation range: $158,863 - $265,000 annually (selected city).
- Compensation may vary based on certifications, location, prior experience, and qualifications.
- MACH27 uses Aon Radford as the primary compensation database for benchmarking.
Benefits
- Full benefits package (health/dental/vision/HSA).
- $50,000 fully company-paid life insurance policy.
- 401(k) with a 4% match (no vesting period).
- 25 Days of Paid Time Off (PTO), plus twelve national holidays and additional early release days.
- Yearly performance, compensation, and inflation adjustment.
- Potential year-end bonus.
- Employee wellness benefits and mental health support.
- Flexible location and hours policy.
- Yearly employee development fund.
- Transparent Diversity, Equity, Inclusion (DEI) and culture initiatives.
- Regular employee engagement events.
- Mentorship focused development.
- Creative office space near downtown Culver City.
About MACH27
MACH27 is a Los Angeles-based creative and design agency providing services in entertainment creative, multi-platform design packages, digital advertising strategy, key art design, print, out-of-home, photo and video content production, brand campaign ideation, and production.
Location
Culver City, CA (onsite).