Creative Director

Matchnode is hiring a hands-on Creative Director to shape the agency’s creative POV and lead teams delivering performance-driven digital health advertising on-site in the United States.

Responsibilities

• Define the agency’s creative POV: what great digital health advertising and marketing looks like and how it differs from competing agencies
• Translate complex health services into clear, empathetic language that helps people understand options and take an informed next step
• Own creative strategy for paid social, with Meta and Instagram as core channels and TikTok, YouTube, and other paid channels as client needs require
• Set the standard and tone for ideas, writing, and craft across every account
• Bring cultural moments, platform shifts, and category trends into the agency and into client work ahead of demand
• Push and challenge briefs: refine the ask, challenge obvious angles until the problem is worth solving
• Turn audience insight, funnel data, and competitive gaps into campaign platforms
• Own the creative roadmap with Paid Media, balancing big swings with iteration of proven sprint work
• Carry winning ideas through to landing pages and conversion assets so the journey feels like one brand
• Build a culture where creatives feel inspired and connect creative work to outcomes

Creative & Production

• Write and edit headlines, hooks, scripts, and landing page copy when needed
• Direct production for statics, carousels, motion, short-form video, creator content (UGC), clinician explainers, demos, and patient stories
• Make platform-native work for Meta, TikTok, YouTube, and other channels as needed

Testing & Performance

• Partner with Paid Media and Analytics to run a structured creative testing program, defining hypothesis, audience insight, primary variable, and success criteria before production
• Review performance at the concept, message, format, and asset level
• Use attention and click metrics as diagnostic signals alongside conversion rate, cost per qualified acquisition, and downstream outcomes
• Distinguish creative findings from changes in spend, targeting, landing pages, attribution, or patient intake; avoid declaring winners from limited or misleading data
• Convert results into next steps: what to scale, what to revise, what to stop, and what to test next
• Document learnings so they inform future work across the team
• Monitor fatigue and maintain a steady pipeline of fresh concepts and useful variations supporting client growth

Client Collaboration & Team Leadership

• Lead creative discovery, concept presentations, and performance reviews, explaining audience insight, creative rationale, and proposed tests in language clients can evaluate
• Partner with account management and paid media to own creative recommendations, quality, and delivery
• Coach internal creatives and external partners, setting clear standards and improving their ability to connect craft with measurable outcomes
• Oversee briefing and the creative process across accounts, including feedback, approvals, workload, and production schedules
• Flag scope changes and resource constraints early; deliver within agreed hours, budgets, and deadlines
• Use AI and automation to support research synthesis, ideation, variations, and production where appropriate, with human review for accuracy, originality, brand fit, and sensitive content
• Support new business and account growth with relevant concepts, case studies, and creative recommendations; help leadership scope and price creative work realistically

Technologies

• Meta, Instagram, TikTok, YouTube
• AI