Creative Director

Amen Clinics, Inc. is seeking a Creative Director to lead the creative vision and execution of the Amen Clinic brand across every customer touchpoint. Based in Costa Mesa, CA (onsite), this role blends brand stewardship with growth-focused creativity, partnering cross-functionally to turn business priorities into concepts that support engagement, conversion, subscriptions, and revenue. You will also bring an AI-forward mindset to accelerate concepting, production, testing, and personalization while maintaining brand quality standards.

What you’ll do

• Own the creative vision for Amen Clinic and set the standard for creative excellence across all channels.
• Develop bold, original concepts that differentiate Amen Clinic in the supplement market.
• Act as the brand guardian by building and evolving brand guidelines, visual identity standards, tone of voice, and creative standards across assets.
• Present creative concepts and strategy to Dr. Amen and executive leadership, translating their vision and business priorities into compelling creative.
• Lead brand refresh and rebranding initiatives from strategy and exploration through execution and rollout across channels.
• Own product packaging and label design, including new launches, packaging refreshes, and line extensions.
• Partner with Product Development, Regulatory, Operations, printers, and vendors to deliver compliant, on-brand packaging optimized for DTC, Amazon, TikTok Shop, and retail.
• Lead design, user experience, and visual standards of the Amen Clinic website, including homepage, landing pages, navigation, and product detail pages.
• Collaborate with eCommerce, IT, and CRO teams to test and optimize page design, layouts, and creative using performance and conversion data.
• Oversee creative for Amazon listings, A+ content, storefronts, and other marketplace channels.
• Lead creative across paid social, TikTok, search, display, video, influencer/creator content, email, and SMS.
• Develop creative for product launches, seasonal campaigns, loyalty and subscription programs, promotions, and partnerships.
• Use performance data and testing to improve creative effectiveness through rapid iteration of concepts, ad variations, messaging, and hooks.
• Manage creative briefs, timelines, reviews, and approvals to support high-volume, on-time delivery.
• Leverage AI tools and workflows to accelerate design, copy, image and video production, creative testing, and personalization while maintaining brand standards.
• Create and manage AI-generated creative, including avatars, spokesperson content, UGC-style content, explainer videos, imagery, and emerging formats.
• Stay ahead of emerging AI and creative technologies and identify opportunities to incorporate new tools and capabilities.
• Train and upskill the creative team on AI tools, workflows, and best practices, ensuring responsible use aligned with company policy, FTC and DSHEA guidelines, disclosure requirements, and appropriate use of Dr. Amen’s name and likeness.
• Partner with Content, Social Media, Influencer, TikTok, and other teams to bring articles, scripts, social content, educational materials, campaigns, and product launches to life visually.
• Lead, coach, develop, and hold accountable the creative team while fostering a culture of experimentation, big ideas, speed, and continuous improvement.
• Manage priorities, workloads, and efficient creative processes, including review standards and project management practices.
• Manage relationships with freelancers, photographers, videographers, and agency partners as needed.
• Participate in annual planning and budgeting for creative and manage spending against expectations.
• Perform other duties and responsibilities as assigned.

What you bring

• Bachelor’s degree in Graphic Design, Fine Arts, Visual Communications, Marketing, or a related field preferred; equivalent relevant experience may be considered.
• 10+ years of creative experience, including experience in a Creative Director, Associate Creative Director, or senior creative leadership role.
• Strong portfolio showing original, high-impact creative work and measurable business results.
• Proven experience leading brand refreshes or rebrands, including brand development, visual identity, and execution across channels.
• Experience with product packaging and DTC/eCommerce creative, including websites, product pages, email, paid social, and performance advertising (supplements, health and wellness, beauty, or consumer packaged goods preferred).
• Proficiency with Adobe Creative Cloud and Figma; experience with Shopify, Klaviyo, TikTok, TikTok Shop, and Amazon preferred.
• Experience using AI creative tools to support design, imagery, video, content development, and creative workflows.
• Strong brand-building skills with the ability to maintain consistency while evolving creative direction.
• Proven ability to lead and develop creative teams while managing multiple priorities and deadlines.
• Understanding of FTC, DSHEA, and health/supplement marketing guidelines preferred.
• Strong presentation and communication skills, including presenting concepts and recommendations to executive leadership.

Benefits

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

Location and pay

Work location: Hybrid remote in Costa Mesa, CA 92626 (onsite).

Pay: $110,000.00 to $120,000.00 per year.

Work environment and physical demands

• Work indoors in a temperature-controlled environment; noise level is usually moderate, except for occasional travel-related noise.
• Frequent sitting for long periods; frequent typing and viewing of computer screens.
• Frequent use of hands and fingers with devices such as a computer, copier, fax machine, scanner, and telephone.
• Frequent hearing, listening, and speaking by telephone and in person.
• Occasionally required to stand, walk, reach with hands and arms, stoop or bend.
• Occasionally required to lift objects up to 15 lbs., with the ability to lift multiple times per day.