Art Director, Marketing

The Art Director, Marketing role is responsible for shaping marketing creative strategy and ensuring a consistent, research-driven creative footprint across channels. Working onsite in Glen Rock, NJ, this position builds repeatable processes, sets art direction standards, and coordinates digital asset management to support omnichannel retail and digital merchandising initiatives.

Key Responsibilities

• Build cross-functional marketing creative processes and deliver outcomes using research and data, supporting both internal teams and external partners to establish a unified marketing creative footprint.
• Streamline internal and external communication for company and brand messaging so it is consistent for every user or receiver and aligned to sales impact.
• Set art direction guidelines for overarching brands, including both licensed and in-house brands, plus provide direction for outputs tied to new categories or key launches requiring additional guidance.
• Provide directive support while enabling the Studio and packaging teams to execute against established direction.
• Maintain awareness of competitive efforts and help test strategic shifts.
• Own and manage the DAM (digital asset management) workflow, guiding correct asset upload, storage, and distribution.
• Act as an operational leader to internal teams and leadership by establishing process change and improving rollout efficiency for tools, including upstream WOW and SOP practices focused on adaptation, education, and creation with research-driven intent.
• Support Brick and Mortar, Omni, and Digital Merchandising teams for launches of new products, promotional and holiday creative, ensuring alignment across retail and consumer platforms and influencing creative across marketing platforms.
• Collaborate with outside vendors and agencies as needed to gather and provide stats, services, and additional guidance, especially for new digital asset technologies, working with IT to implement best practices.
• Work collaboratively to influence the strategy, creation, distribution, and publication of creative and digital art properties across owned tools, owned sites, and partner sites, including licensor relationships.
• Manage and work with individuals on customer portals.
• Track and understand the impact of marketing initiatives such as product detail page conversion and the importance of video and social tools that scale and convert, including knowledge of brand and category movement toward conversion goals.
• Influence best-in-class media content creation and research-driven online brand representation.
• Manage, distribute, and communicate digital media and art and direction guidelines internally to support measurable impact.
• Create representative digital creative brand guidelines and provide ongoing vetting of brand-forward online properties.
• Ensure consistency of brand identity for licensed and in-house brands across packaging and content creation, and liaise with licensors on brand guidelines related to packaging, photography, video, and social media content.
• Create the visual identity for the website using existing templates, partnering with the digital merchandising team and PIM on content while maintaining visual integrity for TNC, its brands, and licensed partners.
• Optimize visual media for SERP and SEO relevance using strategic metatag and HTML tagging.
• Analyze content creation process and usage with internal counterparts, recommending or implementing data-based optimizations when applicable.
• Educate and help evangelize established workflows, including accountability for partners methodically adding newly delivered content into the DAM system as appropriate.
• Create and manage the cost of digital content creation and management, including budgeting new initiatives and tracking effectiveness (for example, Amazon banners and infographics).

Required Qualifications

• College Degree.
• Solid background (5-7+ years) in art and ecommerce asset management for corporate retail or wholesale business.
• Technical capability in art and brand direction, production, editing, and distribution.
• Experience working in an eCommerce or digital retail environment and managing others.
• Creative mindset with excellent communication and project management skills.
• Strong analytical background and presentation skills.
• Experience managing complex digital shelf, site merchandising, and discoverability insights.
• Ability to handle complex situations, evaluate alternative courses of action, and deliver fact-based recommendations.
• Social awareness with interest in consumer insights, shopping journey, and influential tools.
• Interest in a highly collaborative environment with a passion for problem-solving.
• Strong influencing and relationship-building/management skills.
• Change agent mindset with ability to think creatively and bring innovative ideas.
• Deep experience with Microsoft Adobe and technical ability to learn new systems.
• Ability to quickly adapt to change, with motivation to learn, grow, and apply new ideas.

Technologies

• Microsoft Adobe
• DAM
• PIM
• SERP
• SEO
• Metatag
• HTML tagging

Role Details

• Location: Glen Rock, NJ (onsite)
• Compensation: USD 90,000 - 125,000 per year
• Minimum Experience: 5 years