Art Director [Campaign/Culture]

poppi is looking for an Art Director to turn culture into standout campaign creative and a cohesive launch visual identity. This onsite role in Los Angeles partners closely with Creative Leadership, brand, social, and influencer teams to deliver high-volume, fast-turn work across digital, social, print, and experiential touchpoints.

In this position, you act as a strategic creative partner to the Creative Director, shaping campaign direction from concept through production while keeping visual standards consistent and on-trend for a growing brand.

What you’ll do

• Serve as a thought leader and strategic partner to the Creative Director to develop and evolve campaign creative and launch visual identity.
• Create and execute on-brand creative concepts across integrated platforms including digital, social, print, and experiential.
• Build mood boards, visual handwriting, and presentation decks to clearly communicate art direction for launches.
• Translate brand vision into cohesive, culture-driven campaigns in partnership with Creative Leadership.
• Lead art direction and manage process, including direct reports and freelance talent for seasonal and flavor launch campaigns across web and social.
• Drive brainstorming and cross-functional ideation with strong awareness of cultural and social trends.
• Deliver heavy-weight design across everyday assets and campaign-anchor work that sets the visual tone for the broader team.
• Lead design and production of assets across social, e-commerce, influencer, and email including static and motion, maintaining high quality and trend relevance.
• Ideate and design culture bombs as fast-turn, trend-responsive content that responds in real time to cultural moments.
• Support physical and print materials as needed, including mailers, IRL activations, and OOH.
• Provide onsite direction at shoots where needed, such as HQ video shoots or photo shoots.
• Maintain excellence across touchpoints, including high standards for typography, layout, and brand identity consistency.
• Supervise, mentor, and support the growth of 1–2 direct reports, and provide art direction and feedback to external vendors and freelancers.
• Work closely with Social & culture team leads to ensure creative is culturally relevant, disruptive, and defining for the brand.
• Manage multiple priorities and shifting deadlines in a fast, high-volume launch calendar without sacrificing quality.
• Stay current on industry, market, and youth culture trends, understanding the design language poppi should lean into to stay aligned.

What you bring

• Associate’s Degree in a related field required (Fine Arts, Graphic Design, etc.).
• 4–6 years of experience in art direction/design, ideally with brand or creative agency experience in a fast-moving, social-first environment.
• A highly creative portfolio showing both conceptual thinking and hands-on execution, from campaign anchor work to fast-turn social content.
• Deep fluency in social platforms, influencer culture, and internet trends.
• Strong typography and layout fundamentals with speed and adaptability.
• Experience managing freelancers/vendors and mentoring junior talent.
• A collaborative, low-ego approach capable of pitching big ideas and executing urgent social assets.
• Impeccable taste and high attention to detail.
• Motion design experience is a plus.
• Some management experience with interest in supervising and mentoring while setting a professional tone.
• Ability to adapt to change and shift priorities with ease.
• Strong presentation skills and experience communicating creative concepts with cross-functional partners.
• Comfort seeking input, sharing openly, and using feedback constructively.
• Experience in branded 360 campaigns and assets with an emphasis on digital.
• Thrives in a fast-paced, dynamic environment with proven success in content creation and social media campaigns across new and emerging digital platforms.
• Advanced knowledge of Adobe Creative Suite, Photoshop, Illustrator, Microsoft Suite, Figma, and project management tools such as Asana.
• Self-motivated team player who leads with positivity and passion.

Compensation

The expected compensation range is $110,700 to $185,250 per year. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary.

Education

Associate’s Degree in a related field is required.

Technologies

• Adobe Creative Suite
• Photoshop
• Illustrator
• Microsoft Suite
• Figma
• Asana

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• Bonus based on performance and eligibility, with target payout of 12% of annual salary, paid out annually.
• Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), and a Defined Contribution Retirement Plan.

Application note

To be considered, your resume must include a direct link to your design portfolio.