Art Director

The Art Director will lead concepting and design for cross-channel campaigns at LEGO, collaborating with internal teams and external vendors within a fast-paced, global environment. This mid-level role focuses on delivering compelling brand expressions for LEGO and retailer partners across multiple platforms.

Location and Compensation

Location: Boston, MA (hybrid). Salary: USD 75,436 - 113,154 per year.

Responsibilities

• Concept and design campaigns for external retailers and LEGO owned retail channels.
• Collaborate with creative direction to translate ideas into cohesive brand experiences across ecommerce, digital marketing, social media, email, activations, window displays, and in-store point of sale.
• Develop shopper-focused campaigns that deliver a premium and memorable experience for shoppers and consumers.
• Interpret creative briefs from Creative leads and Strategist to produce content across marketing levers for multi-channel execution.
• Actively participate in brainstorm sessions with the creative team to generate concept proposals.
• Support concept development that solves business problems and meets marketing objectives with thoughtful tactics and compelling design.
• Present concepts to senior creative staff, articulate and defend creative direction choices, and iterate based on cross-functional feedback.
• Collaborate with Project Managers, Strategist, Copywriter, and the Creative team to meet milestones and deliverables.
• Coordinate with external vendors such as illustrators, 3D artists, motion graphics and video specialists, and structural engineers to ensure high-quality execution.
• Maintain a high standard of visual execution across all work in line with brand guidelines.
• Stay informed about industry trends, design technology, and new marketing platforms.
• Contribute to concepting, designing, and delivering campaigns and experiences for the LEGO Agency's Commerce team.

Requirements

• Mid-level professional with design experience and a track record of directing internal and external teams.
• Experience from an external advertising agency, designing for global brands, preferably in retail or retailer marketing.
• Experience producing video content for social media channels.
• Portfolio demonstrating strong conceptual and design skills; provide a link to an online portfolio.
• Expert proficiency in Adobe Creative Cloud (Photoshop, Illustrator, After Effects), Figma, and Microsoft Office.
• Proven ability to deliver bold campaign concepts across digital, traditional, and experiential media.
• Ability to self-direct, multitask, and prioritize work assignments.
• Strong communication skills with the ability to present work clearly in internal reviews and stakeholder meetings.
• Deep understanding of the creative development process and the capability to translate marketing goals into effective design.
• Comfort working in a fast-paced, cross-disciplinary environment.

Technologies

• Adobe CC (Photoshop, Illustrator, After Effects)
• Figma
• Microsoft Office

Benefits

• Family Care Leave with enhanced paid time off.
• Life and disability insurance coverage.
• Wellbeing resources including Headspace app and local wellbeing programs.
• Colleague discount program.
• Eligibility for a bonus scheme.
• Hybrid work policy with an average of three days per week in the office.