Design Jobs in Burlington, VT

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Brand Creative Director

BURTON Burlington, VT

Burlington, VT

Today

$120k - $150k/yr Full time Manager Marketing Ai Design Tools

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Job Description

Brand Creative Director role based onsite in Burlington, VT, reporting to the Chief Marketing Officer.

Responsibilities

Lead and evolve Burton and Anon’s brand narrative architecture, including long-term story pillars, seasonal arcs, and campaign hierarchy
Define what the brand is saying each season and the “why it matters now” rationale
Ensure storytelling accumulates over time to reinforce brand meaning instead of resetting each cycle
Partner with the CMO as the final authority on marketing creative strategy, storytelling, and brand expression
Build flexible, scalable creative and storytelling frameworks for global consistency with space for local expression
Define and maintain storytelling hierarchy across hero narratives, supporting stories, and editorial layers
Ensure all marketing expression respects product creative intent while elevating brand storytelling
Act as Burton’s senior cultural intelligence leader, connected to Gen Z culture, emerging sport communities, style, creators, platforms, and subcultures
Translate cultural insights into storytelling implications, including what to tell, what to stop telling, and how tone, casting, pacing, and platforms should evolve
Partner with Product Creative on cultural trends and emerging aesthetics that inform product design direction
Balance youth relevance with multi-generational resonance, honoring legacy riders while attracting new ones
Serve as upstream creative strategy partner to Brand/Sports and Category Marketing teams, shaping how stories are framed emotionally and narratively across brand, product, and commerce
Participate in seasonal Product Creative reviews to provide cultural insight and downstream storytelling perspective (input, not approval)
Rally teams behind creative direction using clarity, confidence, and collaboration
Partner with Product Creative Director on major moments where brand and product are inseparable (collaborations, limited editions, anniversaries, special projects)
Ensure those moments honor product vision while maximizing cultural and storytelling impact
Represent brand creative in external partnerships alongside Product Creative leadership
Bring enterprise-wide storytelling fluency across Burton hardgoods, softgoods, and Anon
Provide strategic guidance so brand narratives translate cohesively across DTC and wholesale environments
Act as a consultative partner to Creative and Production leadership, reinforcing clarity and consistency in how category and regional stories ladder to the global brand
Use a fast-moving, resourceful “scrappy but smart” approach to creative problem-solving
Leverage AI-powered tools to accelerate strategic exploration, test narrative directions, and rapidly visualize storytelling systems (not to replace craft)
Be hands-on when needed: concepting, shaping narratives, building references, inspiring teams
Mentor designers, writers, producers, and cross-functional partners to build taste, confidence, and creative clarity
Lead by example through humility, generosity, and collaboration; model curiosity, progression, and respect
Build strong creative partnership culture with Product Creative teams
Represent Burton and Anon brand creative strategy to founders, executive leadership, the board, and key partners
Present creative strategy, cultural insights, and competitive positioning at GTM gates, sales meetings, and board meetings
Serve as a senior creative voice in leadership forums
Decide what constitutes a campaign vs. a supporting story vs. editorial
Establish seasonal storytelling arcs and long-term story pillars; ensure brand, category, and commercial storytelling ladder together
Protect meaning as creative scales globally across channels and regions
This role does not own creative production, trafficking, or localization

Requirements

10–15+ years in senior creative leadership roles
Proven ability to lead through influence and partnership
Demonstrated success shaping brand narratives across seasons, not just campaigns
Deep experience with modern heritage, sport, lifestyle, youth culture, or performance brands
Strong narrative sensibility across film, photography, motion, and systems
Ability to translate culture into strategy, not just aesthetics
Experience working across hardgoods, softgoods, accessories, and/or technical products
Strong understanding of retail, wholesale, DTC, and omni-channel storytelling
Comfort using AI and modern creative tools for exploration and system-building
Experience modernizing brand systems without losing soul
Low ego, high taste; solid risk-taking; big heart
Calm, decisive, and clear under pressure
Curious, culturally connected, authentic
Passion for sport, community, joy, and creativity
Energized by re-grounding an iconic brand into its future
Inherent influencing and motivational leadership to mobilize teams around evolving creative direction

Decision Rights & Escalation

Brand Creative Director: final authority on marketing creative strategy, storytelling, and expression in partnership with CMO
Product Creative Director: critical decision authority on product design direction
Joint escalation to CMO/CPO for conflicts at the intersection of brand and product
This role does not own creative production, trafficking, or localization

Technologies

AI-powered tools
AI

Location & Travel

Onsite in Burlington, VT
Periodic domestic and international travel for cultural research, creative partnerships, and seasonal alignment

Compensation

USD 120,000 - 150,000 per year

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