Social Media & Graphic Design Coordinator

Manage social media, photography, and graphic design for Families Together of Orange County under the Marketing Manager.

Responsibilities

• Manage FTOC social media channels (Instagram, Facebook, LinkedIn, and other platforms as needed), including content scheduling, posting, and community management.
• Create and maintain monthly social media content calendars based on marketing priorities, campaigns, and messaging set by the Marketing Manager.
• Coordinate content development, scheduling, and publication after required approval.
• Write engaging captions and posts that match FTOC’s voice.
• Coordinate Spanish and Vietnamese content as needed.
• Respond to comments and messages in a timely manner; follow FTOC privacy guidelines and route patient questions to the right department.
• Provide live social media coverage of FTOC events, including National Health Center Week, health fairs, and patient events.
• Track social media performance, prepare monthly analytics reports, and identify trends and opportunities for review by the Marketing Manager.
• Stay current on social media trends, platform features, and best practices.
• Photograph and film clinics, providers, staff, community events, and outreach activities for social media, the website, print materials, and the FTOC magazine.
• Edit photos and short-form video content, including reels and stories.
• Obtain signed photo and video release forms from patients, staff, and community members; follow FTOC privacy and consent guidelines.
• Maintain an organized, searchable library of FTOC photos and videos.
• Develop creative concepts and design marketing materials, including brochures, ads, social media graphics, flyers, and posters.
• Ensure designs align with organization brand guidelines and messaging.
• Collaborate with the team to brainstorm and create visual content for campaigns.
• Assist with bilingual FTOC magazine development, including layout design and content creation.
• Stay updated on design trends and incorporate them into FTOC visual content.
• Support in-house printing and production as needed.
• Copyedit and review content for consistency in messaging, style, and voice.
• Support cross-platform marketing campaigns by developing creative assets, coordinating content production, and implementing assigned activities under the Marketing Manager.
• Assist with planning and executing email marketing campaigns, including crafting content and designing templates.
• Coordinate website content updates with FTOC’s web agency and update content in WordPress as needed.
• Assist with clinic marketing displays and campaigns.
• Support event setup, branding, and staff appreciation activities at FTOC events such as National Health Center Week.
• Assist with internal and external communication as needed.
• Provide administrative support as needed.
• Perform other duties as assigned by the supervisor.

Requirements

• Adheres to all FTOC Policies and Procedures.
• Provides the utmost customer service experience to all clients.
• Conducts self in a manner that represents FTOC core values.
• Maintains a positive and respectful attitude with all work-related contacts.
• Communicates regularly with the immediate supervisor about departmental and FTOC concerns.
• Consistently reports to work as scheduled and prepared to perform job duties.
• Meets productivity standards and performs duties as workload necessitates.
• Ability to train on all Learning Management Systems (LMS) by self-learning models from FTOC’s EMR.
• Displays awareness of others’ needs and acts in their best interests.
• Exhibits courtesy, mutual respect, and compassion in all interactions.
• Takes initiative to propose constructive solutions to challenges.
• Recognizes and respects differences and seeks more effective communication approaches.
• Demonstrates a positive and professional response to changes and challenges.
• Nurtures positive working relationships and contributes to a collaborative work environment.
• Exhibits effective teamwork to support organizational goals.
• Adapts smoothly to shifting workplace priorities.
• Attends and actively participates in scheduled meetings (weekly, bi-weekly, or monthly).
• Bachelor’s degree in Graphic Design, Visual Communications, Marketing, Communications, or a related field, or equivalent experience.
• 1+ years of experience managing social media and creating photo, video, and design content, ideally within an agency, healthcare, or nonprofit environment.
• Preferred: Certification in digital marketing or content management.
• Portfolio showing social media content, photography, and graphic design; nonprofit or healthcare work preferred.
• Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom); After Effects is a plus.
• Experience with social media management and scheduling tools (such as Meta Business Suite), Canva, WordPress, and email marketing platforms such as Zoho Campaigns.
• Photography and video skills, including camera operation, lighting, composition, and editing.
• Comfort photographing and engaging with patients, staff, and community members at events.
• Excellent verbal and written communication skills.
• Strong writing, editing, and proofreading skills.
• Strong organizational skills and attention to detail.
• Ability to meet deadlines and manage multiple tasks in a collaborative environment.
• Foundational knowledge of SEO best practices and digital marketing trends.
• Basic knowledge of HTML/CSS is a plus.
• Passion for the community and the healthcare industry.
• Bilingual in English and Spanish or Vietnamese is preferred.
• May be required to drive to FTOC facilities as needed.
• Ability to sit for extended periods and occasionally lift and/or move up to 25 pounds, including camera equipment and event materials.
• Regular travel between FTOC sites and community events required to capture photo and video content.
• Must be able to travel to FTOC sites as needed, including with short notice.

Technologies

• Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro, Lightroom)
• After Effects
• Meta Business Suite
• Canva
• WordPress
• Zoho Campaigns
• HTML/CSS

Location and Schedule

• Santa Ana, CA (onsite)
• In-person organization; expected on-site for scheduled shifts.
• Clinic hours: Monday through Friday, 8:00 a.m. to 8:00 p.m.
• Generally scheduled for eight (8) hours per day within operating hours.
• Individual schedules may vary based on organizational, staffing, community, and patient needs.
• Holidays, evenings, and weekends may be required depending on department needs.
• Overtime may occur depending on organizational, staffing, community, and patient needs.
• Primary site may be assigned (e.g., Tustin, Garden Grove, Fountain Valley, Westminster, Wellness Center, Mobile Units, Magnolia, Telehealth, etc.), with possible temporary fill-in at another site.

Compensation

• USD 25 - 27 per hourly