Senior Digital & Web Designer

The Senior Digital & Web Designer at Acrisure Technology Group, LLC will lead the design and execution of web experiences, digital campaigns, and interactive brand assets to strengthen the company’s digital brand presence. Reporting to the Senior Creative Director, this role partners across teams to build intuitive, engaging, high-performing digital experiences while supporting modernization efforts for the website ecosystem and design system.

Key Responsibilities

• Design engaging, user-centered experiences across Acrisure web properties and digital platforms.
• Create wireframes, user flows, prototypes, and high-fidelity designs for websites, landing pages, microsites, and digital applications.
• Partner with Digital Experience and SEO teams to improve usability, accessibility, discoverability, and conversion performance.
• Translate complex business offerings into simple, intuitive digital experiences.
• Lead visual design for enterprise website initiatives, including redesigns, new page creation, campaign destinations, and product experiences.
• Collaborate with developers to support design quality and consistency throughout implementation.
• Support ongoing optimization through testing, performance analysis, and continuous improvement.
• Ensure designs meet accessibility requirements, responsive design needs, and modern UX best practices.
• Extend and evolve Acrisure’s visual identity across digital channels.
• Contribute to the development and governance of design systems, component libraries, and digital brand standards.
• Maintain consistency across websites, campaigns, social content, presentations, and other digital touchpoints.
• Serve as a steward of the Acrisure brand while modernizing its presentation in digital environments.
• Design digital campaign assets including landing pages, email graphics, paid media creative, social assets, and interactive content.
• Partner with copywriters, content strategists, and marketers to produce compelling digital storytelling experiences.
• Support major brand initiatives, sponsorships, product launches, and executive communications.
• Act as a trusted design partner across Marketing, Communications, Product, and business teams.
• Present concepts and rationale to stakeholders with confidence and clarity.
• Mentor junior designers and help elevate overall creative quality within the team.
• Stay current on emerging digital design trends, tools, AI-enabled workflows, and industry best practices.

Qualifications

• Bachelor’s degree in Graphic Design, Digital Design, UX/UI Design, Human-Computer Interaction, or a related field.
• 7+ years of experience in digital design, web design, UX/UI, or related creative roles.
• Strong portfolio demonstrating excellence in web design, digital experiences, visual systems, and brand application.
• Expert proficiency in Figma and Adobe Creative Cloud.
• Experience designing responsive websites and digital experiences across desktop and mobile.
• Strong understanding of user experience principles, accessibility standards, and digital design best practices.
• Experience working within established design systems and brand guidelines.
• Ability to balance strategic thinking with hands-on execution.
• Strong communication and presentation skills.

Technologies

• Figma
• Adobe Creative Cloud
• Sitecore
• WordPress
• Contentful
• HTML/CSS

Preferred

• Experience in B2B, fintech, financial services, insurance, or other complex industries.
• Familiarity with CMS platforms such as Sitecore, WordPress, Contentful, or similar.
• Understanding of SEO, analytics, conversion optimization, and customer journey design.
• Experience collaborating with front-end developers and understanding HTML/CSS capabilities.
• Experience using AI-powered creative and design tools.
• Motion design or interactive prototyping experience is a plus.

What Success Looks Like in the First Year

• Help elevate Acrisure’s digital presence through modern, high-impact web experiences.
• Contribute to the evolution of the company’s enterprise design system.
• Improve consistency across digital touchpoints while raising the overall quality of design execution.
• Become a trusted partner to Marketing, Communications, and Digital Experience teams.
• Play a meaningful role in shaping the future of Acrisure’s brand experience online.

Compensation and Location

Location: Grand Rapids, MI (onsite)

Base pay range: USD 129,540 to 152,400 per year

Benefits

• Comprehensive medical insurance, dental insurance, and vision insurance
• Life and disability insurance
• Fertility benefits
• Wellness resources
• Paid sick time
• Generous paid time off and holidays
• Employee Assistance Program (EAP)
• Complimentary Calm app subscription
• Immediate vesting in a 401(k) plan
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options
• Commuter benefits
• Employee discount programs
• Paid maternity leave
• Paid paternity leave (including for adoptive parents)
• Legal plan options
• Pet insurance coverage