Senior Creative Director

Gen Digital Inc. (Gen Studio) is building creative that performs at a high level across priority brands, campaigns, and initiatives. In this hybrid role based in New York, NY (3 days in office), you will lead the creative direction for multi-channel work while managing a pod of senior talent, keeping quality consistent, and accelerating output through stronger processes.

What you’ll do

• Own creative direction for high-priority brand, campaign, social, product, and content initiatives
• Set the standard for concept quality, craft, storytelling, and strategic alignment
• Turn briefs and business goals into clear creative opportunities and actionable direction
• Ensure work stays distinctive, on-brand, and effective across channels and audiences
• Lead and develop a pod of creative directors, writers, designers, and external partners as needed
• Clarify roles, ownership, priorities, and expectations across the team
• Provide direct, timely, useful feedback to improve the work and grow the team
• Mentor senior talent and identify where additional support or investment is needed
• Stay close to key moments, including briefing, concept development, reviews, pitches, and major launches
• Step in as a creative lead for the most visible or strategically important assignments
• Help teams resolve complex creative problems quickly and effectively
• Present work with confidence and clarity to senior stakeholders and cross-functional partners
• Build stronger creative processes, review rhythms, and ways of working to improve quality and efficiency
• Partner with production, strategy, marketing, social, brand, and other stakeholders to keep work moving at a high level
• Shape pod resourcing so the team can focus, delegate effectively, and deliver against priorities
• Identify workflow, tooling, and AI-enabled opportunities that improve speed and creative output without lowering the bar
• Contribute to major brand moments, launches, and campaigns with outsized visibility and impact
• Support an organization structured to meet current needs and future growth
• Strengthen trust with key stakeholders through strong thinking, strong work, and strong follow-through
• Drive work that is creatively ambitious and operationally realistic

What you bring

• 12+ years of experience in creative, art direction, copy, design, brand, campaign, or integrated marketing roles
• Significant experience leading senior creatives and multidisciplinary teams
• Experience leading work across multiple channels, including brand, social, campaign, content, and launch
• Proven ability to move between strategic leadership and hands-on creative direction
• Experience building teams, mentoring talent, and improving creative workflows
• Comfort working in fast-moving environments with multiple priorities and high standards
• Strong presentation and communication skills with executive-level stakeholders
• Working knowledge of emerging creative tools and AI-enabled workflows is a strong plus
• A strong portfolio showing concept strength, craft, and range across brand and campaign work

Compensation & benefits

Base salary: USD 190,000 per year.

• 401(k) match
• Bonus
• Health & Wellness: access to medical, dental and vision insurance plans
• Employee Stock Purchase Plan (ESPP)
• Unlimited paid time off, company holidays
• Annual education reimbursement for job related courses
• Wellness Reimbursement for fitness related expenses
• Access to commuter spending accounts
• Legal assistance plans
• Family support services
• Exclusive employee discounts

What to expect next

• Your CV will be reviewed by the recruiter and hiring manager to assess role scope, impact delivered, and alignment with your experience.
• If shortlisted, you will be invited to an initial Zoom conversation to discuss your background and what’s compelling you to Gen, along with details on the interview process.

Note on compensation: Actual salaries may vary based on candidate qualifications, experience, skills, and competencies related to the role. Base salary is one component of Gen’s total compensation package.