Graphic Design and Social Media Specialist

Support brand awareness and marketing outcomes through graphic design and social media execution at J. Sargeant Reynolds Community College in Henrico County, VA.

Responsibilities

• Create high-quality visuals for digital and print use cases, including logo designs, social media graphics, advertisements, brochures, flyers, banners, presentations, and website content
• Develop and maintain a consistent brand identity across all marketing materials
• Partner with the marketing team to conceptualize and execute campaigns aligned with brand strategy and business goals
• Coordinate with print production vendors and support creation of print-ready files
• Manage overall social strategy and the content calendar with a holistic view of marketing activities for Reynolds
• Create, schedule, and publish engaging content including graphics, videos, and copy tailored to each platform
• Monitor, analyze, and report on key performance metrics to improve content and engagement
• Engage the online community by responding to comments, messages, and user-generated content in a timely, brand-appropriate way
• Conduct market research and stay current on social media trends, competitor activity, and best practices
• Collaborate with influencers, partners, and stakeholders to expand brand reach and engagement
• Assist with coordination of photo and video shoots

Requirements

• Proficiency with Adobe Creative Suite including Photoshop, Illustrator, InDesign, Rush
• Experience with email management programs including Constant Contact and/or other design tools such as Canva
• Strong understanding of social media platforms, trends, and best practices
• Experience using social content management systems and scheduling tools such as Hootsuite, Buffer, or Sprout Social
• Excellent skills in communication, storytelling, and copywriting
• Ability to work independently and collaboratively in a fast-paced environment
• Strong organizational skills with the ability to manage multiple projects and meet deadlines
• Experience with higher-education marketing
• Experience implementing a new brand

Technologies

• Adobe Creative Suite, Photoshop, Illustrator, InDesign, Rush
• Constant Contact, Canva
• Hootsuite, Buffer, Sprout Social
• SEO, Google Analytics

Additional Considerations

• Knowledge of SEO, Google Analytics, and paid social media advertising is a plus
• Knowledge of large environmental graphics creation and production

Location: Henrico County, VA (onsite)

Compensation: USD 54,000 - 60,320 per yearly