Design Jobs in Henrico County, VA

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Graphic Design and Social Media Specialist

J. Sargeant Reynolds Community College Henrico County, VA

Henrico County, VA

Today

$54k - $60k/yr Full time Marketing Ad Creative Ad Design

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Job Description

Support brand awareness and marketing outcomes through graphic design and social media execution at J. Sargeant Reynolds Community College in Henrico County, VA.

Responsibilities

Create high-quality visuals for digital and print use cases, including logo designs, social media graphics, advertisements, brochures, flyers, banners, presentations, and website content
Develop and maintain a consistent brand identity across all marketing materials
Partner with the marketing team to conceptualize and execute campaigns aligned with brand strategy and business goals
Coordinate with print production vendors and support creation of print-ready files
Manage overall social strategy and the content calendar with a holistic view of marketing activities for Reynolds
Create, schedule, and publish engaging content including graphics, videos, and copy tailored to each platform
Monitor, analyze, and report on key performance metrics to improve content and engagement
Engage the online community by responding to comments, messages, and user-generated content in a timely, brand-appropriate way
Conduct market research and stay current on social media trends, competitor activity, and best practices
Collaborate with influencers, partners, and stakeholders to expand brand reach and engagement
Assist with coordination of photo and video shoots

Requirements

Proficiency with Adobe Creative Suite including Photoshop, Illustrator, InDesign, Rush
Experience with email management programs including Constant Contact and/or other design tools such as Canva
Strong understanding of social media platforms, trends, and best practices
Experience using social content management systems and scheduling tools such as Hootsuite, Buffer, or Sprout Social
Excellent skills in communication, storytelling, and copywriting
Ability to work independently and collaboratively in a fast-paced environment
Strong organizational skills with the ability to manage multiple projects and meet deadlines
Experience with higher-education marketing
Experience implementing a new brand

Technologies

Adobe Creative Suite, Photoshop, Illustrator, InDesign, Rush
Constant Contact, Canva
Hootsuite, Buffer, Sprout Social
SEO, Google Analytics

Additional Considerations

Knowledge of SEO, Google Analytics, and paid social media advertising is a plus
Knowledge of large environmental graphics creation and production

Location: Henrico County, VA (onsite)

Compensation: USD 54,000 - 60,320 per yearly

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