Graphic Design & Social Media Content Specialist

State of Minnesota - MN St Colleges & Universities is seeking a Graphic Design & Social Media Content Specialist to help strengthen Ridgewater College brand awareness and support student recruitment. This onsite, full-time role in Hutchinson, MN focuses on creating internal and external visual and digital materials, with organic TikTok and Instagram content that’s produced, scheduled, and managed as the primary mobile-first digital storyteller.

What you will do

• Graphic design & production: handle both the technical and creative execution of marketing and recruitment materials.
• Brand coordination & asset management: organize and maintain brand assets to support consistent delivery across materials.
• Social media content creation & coordination: develop and coordinate organic, short-form vertical video and photography tailored for platforms like TikTok and Instagram, including creating and scheduling content.
• Other duties as assigned within the communications scope.

Requirements

• Minimum 2 years of professional experience in graphic design and layout production for print and digital. An associate degree substitutes for 6 months professional experience, and a bachelor’s degree substitutes for 1 year professional experience.
• Proficiency with industry-standard design tools such as Adobe Creative Cloud, and collaborative tools like Canva.
• Demonstrated experience creating organic, mobile-first, short-form vertical video and photography for platforms such as TikTok and Instagram.
• Ability to edit and package footage using mobile and desktop video tools, including CapCut and PremierPro.
• Knowledge of digital accessibility requirements and how to design compliant visual materials.
• Ability to work a flexible schedule, including some nights and weekends.

Tools you will use

• Adobe Creative Cloud
• Canva
• TikTok
• Instagram
• CapCut
• PremierPro

Role details

• Location: Hutchinson, MN (onsite). Telework eligible: No.
• Schedule: Typically 8:00 am to 4:30 pm, Monday to Friday, with a flexible schedule that can include some nights and weekends.
• Travel: Yes, 30%.
• Full-time / Regular/Temporary: Full-Time, Unlimited.
• Classified status: Classified (Communications Specialist 1).
• FLSA status: Nonexempt.
• Pay: $26.89 - $39.22 per hour ($56,146 - $81,891 annually).
• Application eligibility: Open to all qualified job seekers. Designated in Connect 700 Program for Applicants with Disabilities: Yes.

Preferred qualifications

• Bachelor’s degree in graphic design or digital media.
• Prior experience working in a marketing, communications, or recruiting department within a higher education institution or a community/technical college.
• Ability to function as a “content hub” by curating, editing, and packaging raw photos, b-roll, and updates submitted by stakeholders.
• Strong technical knowledge of professional printing terminology, preparing layout specifications, and reviewing/approving printer proofs.
• Experience tracking, evaluating, and translating organic social media metrics into monthly performance snapshots for leadership.
• Experience serving as a primary brand voice, managing platform permissions and passwords securely, and collaborating cross-functionally to maintain visual consistency across platforms.

How to apply

View the full posting and apply here: https://minnstate.wd115.myworkdayjobs.com/Minnesota_State_Careers/job/Hutchinson/Graphic-Design-Social-Media-Content-Specialist_JR0000005940

• Application materials must include: Resume and Design Portfolio / Examples of work.
• Online application deadline: 11:59PM on November 5, 2026.

Contact

Questions about the position: Felicia Telecky at [email protected] or 320-234-8534.

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, Working Title, and your valid Proof of Eligibility Certificate by the closing date to [email protected].