Graphic Design and Social Media Coordinator

The Graphic Design & Social Media Coordinator helps bring the United Way mission to life through strong visual design and consistent social media presence. In this entry-level hybrid role in Rochester, you will support marketing and campaign efforts while helping engage community audiences across key platforms.

Key Responsibilities

• Design and maintain print and digital materials, including flyers, brochures, infographics, pledge forms, event signage, email marketing design, web graphics, and the annual report.
• Create branded templates and collateral for workplace campaigns, donor engagement efforts, and community partner events.
• Follow United Way brand standards and guidelines to ensure visual consistency across all deliverables.
• Partner with the content manager to create and schedule social content, including static graphics and short-form video such as reels and stories for Facebook, Instagram, and LinkedIn.
• Help maintain a consistent posting calendar and align social voice with organizational priorities and campaign timelines.
• Collect and share impact stories from community partners, volunteers, and program participants on the company website.
• Track engagement metrics and share insights with the Content Manager to support strategy refinement.
• Monitor and respond to social media comments and messages to strengthen community engagement.
• Collaborate with the marketing/communications team and program staff to source content and coordinate timing.
• Assist with photography and video capture at events as needed.
• Perform other duties as assigned.

Required Qualifications

• Understanding of design principles, color theory, and brand strategy as they apply to marketing communications.
• Strong typography, color theory, and information design layout skills.
• High attention to detail.
• Ability to multi-task while managing competing priorities and deadlines.
• Excellent communication and organizational skills.
• Proficiency in Adobe Creative Suite and Canva.
• Proficiency with major social media platforms and basic analytics or insights tools.
• Ability to collaborate across departments.
• Bachelor’s degree in Graphic Design, Marketing, Communications, or a related field, or equivalent experience/portfolio.
• 0 to 2 years of relevant experience.

Technologies and Platforms

• Adobe Creative Suite
• Canva
• Facebook
• Instagram
• LinkedIn

Work Location and Reporting

• Location: Rochester, NY (hybrid)
• Reports to: Sr. Director of Marketing and Communications
• Supervisory responsibility: None
• Travel: Rare, local travel may be required

Compensation and Classification

• FLSA classification: Non-Exempt
• Hourly pay range: $25.64 to $28.21 an hour
• Expected rate of pay is based on factors including skills, training, experience, education, and applicable licenses or certifications, along with market and organizational considerations.

Benefits

• Competitive financial and wellness benefits
• Generous paid time off, retirement plan, and other fringe benefits
• Hybrid working arrangements
• Paid professional development
• Opportunities to give back to the community in life-changing ways
• Team events and internal committees for connection opportunities and fun

United Way Values

• Integrity - We do what we say
• Action - We work to make something better today
• Caring - We remember the human connection
• Teamwork - We believe in the power of collaboration