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Job Description

Global Art Director will lead the visual identity and creative direction for brand work across global markets, channels, and touchpoints.

Responsibilities

  • Develop and oversee the brand's global visual strategy.
  • Define and maintain a cohesive creative vision across consumer touchpoints.
  • Direct the conceptualization and design of integrated marketing campaigns.
  • Ensure creative output stays aligned with brand standards, business objectives, and audience needs.
  • Drive innovation, creativity, and best practices within the creative organization.
  • Continuously evolve global brand guidelines and visual identity standards.
  • Maintain consistent brand representation across regions, channels, and platforms.
  • Review and approve creative deliverables to protect quality and brand integrity.
  • Find opportunities to strengthen brand differentiation through visual storytelling.
  • Provide creative direction for advertising campaigns, product launches, brand initiatives, and seasonal marketing programs.
  • Partner with copywriters, photographers, videographers, and external agencies to produce content.
  • Direct photoshoots, video productions, and creative execution from concept through final delivery.
  • Ensure creative assets meet performance, brand, and market requirements.
  • Translate business objectives and consumer insights into visually impactful creative solutions.
  • Present creative concepts and recommendations to senior leadership and stakeholders.
  • Collaborate with external vendors, agencies, and production partners.
  • Manage multiple projects at once while meeting deadlines and quality expectations.
  • Oversee creative budgets, production costs, and resource allocation.
  • Evaluate and optimize creative processes to improve efficiency and scalability.

Requirements

  • Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, Marketing, or related field.
  • 8+ years of progressive creative experience with leadership responsibilities.
  • Experience directing integrated global campaigns across multiple channels and markets.
  • Background working with consumer brands, agencies, or in-house creative teams.
  • Experience managing creative teams and working with external agency relationships.
  • Demonstrated conceptual and design performance.
  • Strong understanding of branding, typography, photography, digital design, and visual storytelling.
  • Knowledge of content creation, digital marketing, social media, and e-commerce best practices.
  • Solid project management, communication, and presentation skills.
  • Ability to influence stakeholders and build cross-functional partnerships.
  • Works effectively in a matrixed, global organization, building internal and external relations and credibility to drive decisions.
  • Ability to operate in a fast-paced organization.
  • Conversational proficiency in English with verbal and written communication skills, plus strong presentation, analytical, and organizational abilities.
  • Proficiency with Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) and Microsoft Office (Word, Excel, PowerPoint).

Location & Work Style

  • Onsite in Massachusetts.

Technologies

  • Adobe Creative Suite
  • Photoshop
  • Illustrator
  • InDesign
  • After Effects
  • Microsoft Office
  • Word
  • Excel
  • PowerPoint

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