Digital Designer

Build-A-Bear Workshop, Inc. is looking for a Digital Designer to help bring the brand to life through visual storytelling that supports meaningful guest experiences. This hybrid role in St. Louis, MO blends concept development with hands-on execution across marketing creative, digital design systems, and channel-specific assets, so campaigns feel cohesive from idea through delivery.

What you’ll do

• Translate strategic briefs, campaign objectives, consumer insights, and business goals into compelling visual concepts, campaign creative, and channel-specific design solutions.
• Design and execute creative assets across web, email, CRM, paid media, social media, digital marketing, retail marketing, and other brand communication channels.
• Support seasonal campaigns, product launches, promotional initiatives, licensing programs, collaborations, wholesale initiatives, and major brand moments.
• Develop and evolve visual identities, branding systems, and creative frameworks for Build-A-Bear owned intellectual property, shaping how proprietary characters and collections appear across consumer touchpoints.
• Adapt and extend campaign creative across channels while maintaining consistency, quality, and brand integrity.
• Partner with Brand, Marketing, Copy, Photography, Print & Environmental Design, Social Media, eCommerce, and Merchandising to concept and develop integrated campaigns from initial idea through execution.
• Apply strong design craft across typography, composition, color, imagery, motion, and visual hierarchy.
• Stay current on emerging design trends, technologies, consumer behaviors, and best practices that can improve guest engagement and brand communication.
• Explore and introduce new tools, technologies, and creative methodologies that strengthen concept development and elevate creative quality.
• Work with creative and marketing teams to leverage AI-powered tools and emerging technologies to expand creative possibilities and evolve the design function.
• Present design concepts and recommendations clearly to stakeholders and leadership teams.
• Manage multiple projects and priorities while delivering high-quality work.

What you bring

• 4+ years of digital design, graphic design, advertising, marketing, or related creative experience.
• Proficiency in Adobe Creative Suite.
• A strong portfolio showing conceptual thinking plus hands-on execution across multiple channels, including web, email, CRM, paid media, and social media.
• Exceptional design craft with expertise in typography, layout, composition, visual storytelling, and creative problem solving.
• Familiarity with digital accessibility standards, user-centered design principles, and evolving digital experience best practices.
• Ability to connect business objectives and guest insights to visual communication.
• Strong collaboration skills with copywriters, marketers, photographers, social media teams, developers, and business partners.
• Commitment to design excellence, continuous learning, innovation, and advancing the creative discipline.

Tools and technologies

• Adobe Creative Suite
• Figma
• Adobe After Effects

Preferred qualifications

• Experience with motion design, animation, video editing, or digital content creation.
• Proficiency in Figma.
• Proficiency in Adobe After Effects.
• Experience using AI-powered creative tools and technologies for ideation, concept exploration, visual storytelling, and creative innovation.
• Experience in retail, entertainment, toys, licensing, consumer products, lifestyle, or family-focused brands.

How success is measured

• Decision-making, judgment, and execution.
• Distinctive and emotionally engaging creative.
• Quality and effectiveness of campaign execution.
• Stewardship of Build-A-Bear’s visual brand standards.
• Creative innovation and adoption of emerging technologies.
• Stakeholder feedback and cross-functional partnership.

Working environment

The role operates in a typical corporate office setting in St. Louis, MO with climate control and sufficient lighting, including ergonomic desk and chairs. This position follows a hybrid work week schedule.