Creative Director, Brand Design

WHOOP is looking for a Creative Director of Brand Design to build and lead the design discipline within Brand Creative. In this Boston, MA, onsite role, you will translate brand strategy into a scalable visual system, oversee visual identity governance, and ensure consistently high-quality execution across campaigns and always-on channels.

What you’ll own

• Define the vision for WHOOP brand design, shaping a distinctive and ownable visual language across channels and markets.
• Own and evolve the brand identity system, including typography, color, layout, imagery, motion principles, and the supporting campaign and design toolkits and templates teams can use.
• Establish design reviews, craft standards, documentation, and governance that balance creative quality with speed, consistency, and distributed execution.
• Develop production-ready design systems, templates, and toolkits that reduce rework and empower teams across the organization.
• Partner closely with the Creative Director for Advertising to ensure each creative platform delivers a rigorous visual expression while keeping the strength of the original idea through execution, channels, and global markets.
• Step in personally on high-visibility work when needed, spanning major launches and executive or partnership storytelling, to deliver one recognizable WHOOP experience.
• Collaborate with Product Design, Growth, Integrated Marketing, Product Marketing, Social, Retail, Sports and Talent, and Production to align the brand experience end to end.
• Introduce AI-enabled workflows thoughtfully to expand creative possibilities and improve efficiency, while protecting originality, intellectual property rights, member trust, and brand standards.

Team leadership

• Lead and develop the Brand Design team, including art direction and design systems talent, senior designers, and designers as the team scales.
• Build internal strength through hiring, coaching, decisive feedback, clear expectations, and opportunities for growth.
• Cultivate a healthy pipeline of talent and creative partners.

Experience and strengths

• 10+ years of experience in brand design, creative direction, or integrated design, including leadership of an in-house team or agency design practice.
• A portfolio showing globally visible brand systems and campaigns with exceptional typography, composition, image-making, and consistent cross-channel execution.
• Proven ability to build or meaningfully evolve a distinctive visual identity system and implement scalable design standards, templates, and toolkits that improve quality, speed, and consistency across teams.
• Strong people leadership skills, including hiring, coaching, setting expectations, developing talent, and elevating both creative work and team performance.
• Fluency across all channels where Design and Branding clarity must meet the highest production standards.
• Ability to move between executive-level brand decisions and detailed critique of work in progress, balancing strategic vision with hands-on direction.
• A collaborative, low-ego leadership style and comfort operating at high speed with incomplete information.

Role details

• Department: Marketing
• Employment type: Full time
• Location: Boston, MA (onsite)
• Relocation: The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.
• Technologies: AI-enabled workflows

Compensation

• Base salary range: USD 180,000 - 245,000 per year (U.S. range for this full-time position)
• Total compensation: base salary, equity, and benefits
• WHOOP also offers benefits and a generous equity package, with equity positioned as a key differentiator that aligns employees with the company’s long-term success and ownership.

Equal opportunity

• WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
• Interested in the role but don’t meet every qualification? WHOOP encourages you to still apply.