Creative Director

Confido is building a brand and product experience that people can feel, from the first visit to the moment inside the app. This principal-level Creative Director role is the first creative brand hire, giving you the chance to set the creative direction and help define how the company looks and sounds across every touchpoint. You’ll also be supported with meaningful ownership through equity and a benefits package designed for long-term stability, including fully paid health coverage, fertility support, and paid parental leave.

Responsibilities

• Serve as the creative voice across the team, partnering with founders and marketing leadership on how Confido tells its story and what the brand stands for.
• Shape the brand from the ground up, turning a new identity and guidelines into a living system with a clear voice, point of view, and consistent standard.
• Translate customer outcomes into compelling creative, using results like $500K recouped for Feastables and revenue doubled with the same finance team at DUDE Wipes to inform campaigns, films, and memorable stories.
• Center real-world CPG operations in the work, making the people and logistics visible so the brand never feels like just another dashboard screenshot.
• Own the creative across every surface: confido.com, launches, sales and customer decks, ads, social, email, and in-product brand moments.
• Concept and direct in-person experiences, including booths, customer dinners, and owned events, with a focus on unreasonable hospitality across experiential surfaces.
• Build and lead your bench by hiring and directing specialists across illustration, motion, photography, video production, 3D, presentation design, web development, and event fabrication, supported by templates, intake, and an asset library.
• Partner with product design to ensure brand and product feel like one company at every touchpoint.

Requirements

• 8+ years of experience in brand design, art direction, or creative direction, in-house, at an agency, or both, including time leading brand for a company or major client.
• A storytelling-first mindset, with the ability to make complex, unglamorous ideas resonate.
• A portfolio demonstrating brand systems you built or scaled, plus work you’re proud to share.
• Strong taste and the ability to defend creative decisions, distinguishing good from world class.
• Range across mediums, from identity and web to sales decks, booths, and photo shoots within the same week.
• Hands-on craft in Figma, including close attention to details and how the work performs for the business.
• Ownership from concept through production, including coordination with vendors, printers, fabricators, and budgets.
• Comfort with ambiguity and speed, clear communication, and the ability to hold an idea through founder and sales feedback.

Benefits

• Equity to own a meaningful piece of the company you help build
• Fully paid health coverage through Aetna (100% of employee premiums)
• Top-tier dental and vision coverage through Guardian
• Carrot Fertility Pro for comprehensive fertility and family-forming support
• 12 weeks of paid parental leave
• Unlimited PTO, plus regular 4-day holiday weekends the team actually takes
• 401(k) through Vestwell
• Paid relocation support to help you move to NYC
• Fully equipped workspace from day one (laptop, monitor, keyboard, plus a $200 stipend to personalize your setup)
• Team perks, including catered Friday lunches, team dinners, and unlimited coffee + snacks featuring products from brands Confido works with

Nice to Have

• Brand experience at a B2B software or fintech company known for its design
• Experience working with or for CPG brands
• Motion design and video editing
• Designing and building websites in a no-code tool
• Experience leading designers or managing freelancers and agencies
• AI tools in your creative workflow, used as a multiplier rather than a gimmick